EUROBEST 2017. A Publicis Italia oltre al Grand Prix Film Craft anche tre argenti con Diesel e il titolo di Country Agency of the Year

A Eurobest 2017 Publicis Italia trionfa aggiudicandosi  il titolo di Country Agency of The Year e vincendo il Grand Prix in Film Craft con la campagna 'Go With The Flaw ‘ per Diesel ( di cui quest'anno è diventata agenzia creativa di riferimento a livello global), due argenti nella stessa categoria con Diesel e un terzo in Film.  

La campagna lanciata a livello globale alla fine di agosto dall'agenzia guidata da Bruno Bertelli, Global CCO di Publicis WW e Ceo della sede italiana, è un invito a trovare il
coraggio di sfoggiare con orgoglio i propri difetti e i propri errori.

Il film porta la firma di un grande regista francese François Rousselet, famoso per
aver realizzato video per Snoop Dogg, Madonna e The Rolling Stones, ed è anche
caratterizzato dalla colonna sonora dell’indimenticabile 'Non, je ne regrette rien' di
Edith Piaf.

In Film Craft sono stati inoltre assegnati 5 Gold, 10 Silver e 17 Bronze

La sera del 30 novembre a Londra si è tenuta la cerimonia di premiazione di tutti i vincitori, tra i quali, ricordiamo, c'è Gruppo Roncaglia con un bronzo in Mobile con la campagna 4MATIC Adaptive Story per Mercedes - Benz (leggi news).

Ricordiamo gli italiani in giuria agli Eurobest 2017: Gabriele Caeti, Creative Director, We Are Social, per la sezione Entertainment, Federico Cambria, Freelance Director per la sezione Film Craft, Dennis Ascienzo, Senior Art Director Healthware International per la sezione Healthcare e Luisa Robba, Member Board of Directors, Barabino & Partners per la sezione PR.

CREDITS:
Client: Diesel
Agency: Publicis Italia
Global Chief Creative Officer Publicis WW and CEO Publicis Italia: Bruno Bertelli
Executive Creative Director: Cristiana Boccassini
Creative Directors: Milos Obradovic, Mihnea Gheorghiu
Creative Supervisor: Costanza Rossi
Art Directors: Simone Di Laus, Cecilia Moro

Copywriters: Beatrice Mari, Fabio Caputi
Head of Planning: Bela Zieman
Senior Creative Planner: Noa Dekel
Account Team: Giada Salerno, Maria Elena Gaglianese
Agency Producers: Cecilia Barberis, Matilde Bonanni
Art Buyer: Barbara Centazzo

Production Company: Division Paris
Director: Francois Rousselet
DOP: Simon Chaudoir
Editor: Nicolas Larrouquere
Producer: Jules De Chateleux

VFX: MPC
VFX Supervisor: Timo Huber
VFX Producer: Lydia Evitt
Grade: MPC
Colourist: Richard Fearon
Music Design and Editing: GRAND CENTRAL

Photographer: Tom Sloan @Lalaland Artists
Post Production: Studio Invisible

Stylist: Davey Sutton

Di seguito i premi assegnati nelle diverse categorie:

Creative Data:
No Grand Prix awarded, 2 Gold, 2 Silver and 5 Bronze

Creative Effectiveness:
1 Grand Prix ‘Man On The Moon’ for John Lewis by adam&eveDDB, London, UK, 2 Creative Effectiveness Awards

Design:
1 Grand Prix ‘They Call Us Leeuwinnen’ for Nike by Wieden+Kennedy Amsterdam, The Netherlands, 3 Gold, 6 Silver and 12 Bronze

Digital Craft:
1 Grand Prix , ‘A World with No Heroes’ for Ubisoft by DDB Paris / Ubisoft, Paris, France, 2 Gold, 4 Silver and 6 Bronze

Direct:
No Grand Prix awarded, 4 Gold, 8 Silver and 13 Bronze

Entertainment:
1 Grand Prix ‘All That We Share’ for TV2 by &Co., Copenhagen, Denmark, 3 Gold, 5 Silver and 9 Bronze

Film:
1 Grand Prix ‘Buster The Boxer’ for John Lewis by adam&eveDDB, London, UK, 3 Gold, 9 Silver and 16 Bronze

Film Craft:
1 Grand Prix ‘Go With The Flaw ‘ for Diesel by Diesel, Breganze / Publicis Italy, Milan, Italy, 5 Gold, 10 Silver and 17 Bronze

Glass: The Award for Change:
No Grand Prix Awarded, 2 Glass Awards

Healthcare:
1 Grand Prix ‘Get The Flow’ for Vodafone by DDB & Tribal Amsterdam, The Netherlands, 2 Gold, 5 Silver and 5 Bronze

Innovation:
1 Grand Prix ‘KPN Safe Lock’ for KPN by N=5, Amsterdam, The Netherlands and 2 Innovation Awards

Integrated:
1 Grand Prix ‘Evert_45’ for KPN by N=5, Amsterdam, The Netherlands, 2 Gold, 1 Silver and 3 Bronze

Interactive:
1 Grand Prix ‘Retail Therapy’ for IKEA by Åkestam Holst, Stockholm, Sweden, 3 Gold, 5 Silver and 8 Bronze

Media:
1 Grand Prix ‘Sweden on Airbnb’ for VisitSweden by Forsman & Bodenfors, Gothenburg, Sweden, 3 Gold, 8 Silver and 11 Bronze

Mobile:
1 Grand Prix ‘Official Gorillaz App’ for Gorillaz by B-Reel, London, UK, 2 Gold, 3 Silver and 4 Bronze

Outdoor:
1 Grand Prix ‘Magenta Unleashed’ for Deutsche Telekom by Saatchi & Saatchi, London, UK, 2 Gold, 4 Silver and 11 Bronze

PR:
1 Grand Prix ‘All That We Share’ for TV2 by &Co., Copenhagen, Denmark, 4 Gold, 9 Silver and 10 Bronze

Print & Outdoor Craft:
1 Grand Prix ‘Tapestry’ for Tourism Ireland by Tourism Ireland, Redmonds Hill / Publicis London, Ireland, 2 Gold, 3 Silver and 3 Bronze

Print & Publishing:
1 Grand Prix ‘Trump’ for Der Tagesspiegel by Scholz & Friends, Berlin, Germany, 2 Gold, 3 Silver and 2 Bronze

Promo & Activation:
1 Grand Prix ‘Edeka Vielfalt’ for Edeka by Jung von Matt, Hamburg, Germany, 6 Gold, 9 Silver and 19 Bronze

Radio & Audio:
No Grand Prix, 1 Gold, 3 Silver and 3 Bronze

The Grand Prix for Good was presented to Åkestam Holst, Stockholm / Great Works, Stockholm, Sweden for ‘The Humanium Metal Initiative’ for IM

Caroline Dassié, General Manager, Intermarché: eurobest Advertiser of the Year Award.

Network of the Year was presented to DDB Worldwide with McCann Worldgroup coming second and havas in third place.

adam&eveDDB, UK:  Agency of the Year, BETC Paris, France took second place with &Co. Copenhagen, Denmark in third.

The Independent Agency of the Year:  Grabarz & Partners, Hamburg, Germany, Jung von Matt, Hamburg, Germany came second and N=5, Amsterdam, The Netherlands came third.

Media Network of the Year: MEC, Vizeum was second with UM in third place.

Make Me Pulse, France: Golden Palm, &Co. Productions, Denmark came second and New Land, Sweden in third.

The Country Agency of the Year Awards, new for 2017 were given to the agencies from individual countries below that obtained the most points for winning and shortlisted entries in the eurobest Awards.

Belgium: DDB Brussels
Denmark: &Co., Copenhagen
France: BETC, Paris
Germany: Jung von Matt, Hamburg
Italy: Publicis Italy, Milan
Norway: TRY, Oslo
Russia: Good, Moscow
Spain: The Cyranos//McCann, Barcelona
Sweden: Forsman & Bodenfors, Gothenburg
The Netherlands: N=5, Amsterdam
United Kingdom: adamandeveDDB, London

After taking part in a two-day challenge the young competitor winners were also announced on stage with the winners chosen from 25 teams from across 16 countries.

Integrated Competition Winners
Integrated teams worked on a brief to raise awareness, drive engagement, change behaviours, drive supporters and raise funds for HeforShe Arts Week, on behalf of the UN Women National Committee UK.

Gold – Denmark: Mads Schmidt Hansen, Art Director, DDB and Eva Stehr Ebbensgaard, Art Director, DDB
Silver – Sweden: Didrik Persson, Creative, Wenderfalck and Katharina Sand, PR Consultant, Wenderfalck
Bronze – Sweden: Nina Friman, Art Director, Welcom and Therése Bohlen Kinn, Copywriter, Welcom

Marketers Competition Winners
Marketer teams worked on a brief set by the Alzheimer’s Society to inspire socially motivated young people to care about dementia and take action.

Gold – Portugal: José Silva, Brand Manager: Special Beers, Unicer and Mario Alves, Brand Manager: Still & Sparkling Waters, Unicer