Vok Dams China produces Audi Design Exhibition 2017 in Beijing
In the era of sensory overload, the future of premium begins with a revival of the senses. This was the theme of Audi Design Exhibition 2017, a brand cultural engagement platform taking place for the fourth consecutive year as part of the 751 International Design Festival during Beijing Design Week.
Between September 27th and October 6th 2017, the exhibition attracted more than 12,000 visitors while presenting a series of interactive exhibits created to explore the role of sensory experience in innovative materials and the future of design.
This is the third consecutive year that VOK DAMS China has been the event agency for the exhibition. Each year, the agency transforms the Audi China Building located in Beijing’s main art district into a creative space for Chinese and International award-winning designers to experiment with new materials and to inspire an ideas exchange within the creative community in China.
“Cultural engagement is a fantastic way for brands to create unique and lasting connections with brand loyal communities of influencers and consumers,” said Katja Sassi-Bucsit, General Manager VOK DAMS China. “Our cultural events have consistently rated highly in guest satisfaction and other key event success factors.”
This success is further illustrated by industry recognition, as VOK DAMS China has been awarded Gold for the Best Cultural Event at the Marketing Events Awards North Asia in both 2016 and 2017. As explained by Ms. Sassi-Bucsit, “Since 2015, we have developed cultural brand experiences into one of our core offerings, and we now have the capability to provide clients with fully immersive event solutions that engage culture makers in fields such as design, the arts, sports, music and fashion”.