Best Event Company
DaimlerChrysler wins the European Best Event Awards as Best Company, thanks to The Keith Haring Show and Motorshow 2005.
As an example of a perfect interpretation of the role of the event in the communications mix, DaimlerChrysler is the company that wins the podium. Its protection of the cultural terrain is strategic, and it is an absorbing stabilizer in brand language, with a program of interventions in the sector that have bewitched the target objective. It has also been efficient in the manner in which it has 'served' social welfare, 'cultivating' its clients as they grow.