Industry

The First European Festival of Events is about to start: here is the program

Workshops, round tables, debates: a rich programme for the First European Festival of Events that will be held in Milan November 22nd and 23rd. Company managers, agencies, events experts and public bodies will meet to compare their points of view.

Coundown for the First European Festival of Events, that will open Thursday November 22nd at 9:00. The EuBEA Village and Short List on view opening will be the first event.

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The  “Monitor on European Events Industry” workshop is the first in the program. This is a qualitative/quantitative research that ADC Agenzia della Comunicazione has conducted along with Istituto di Ricerca Astra since 2005 . This year, Citta di Torino is sponsoring the research that has been improved by a European section.

At 14:30 there will be the round table – "Development in the events industry. Market, player and creativity". Managers of the most important companies and event agencies will be the protagonists of this meeting.

The following day, on November 23rd at 10:00, the debate: “ROI. How to measure events results” will be on the stage. Just after at 10:30 the Round table – “Events evaluation; a comparison between agencies and companies”.

The closing of the Festival will be the EuBEA Award Ceremony, followed by a dinner in the EuBEA Village and by the exclusive EuBEA Party.

The printable version of the program is attached.