Advertising
LO STORYTELLING DI ADVexpress: GOOGLE MAPS Homeward Bound
La vera storia di trentenne Saroo Brierley, nato come Saroo Munshi Khan, che ha ritrovato la sua famiglia di origine utilizzando la sua ingenuità, i suoi confusi ricordi e Google Earth, venticinque anni dopo che si perse alla stazione di Calcutta, trovandosi separato da suo fratello maggiore, Guddu.
Nel video di oggi del servizio di ADVexpress sullo storytelling nell’audiovisual content, la ricostruzione di una storia vera, resa commovente per il sereno contegno del testimonial direttamente coinvolto.
GOOGLE MAPS Homeward Bound
La vera storia di trentenne Saroo Brierley, nato come Saroo Munshi Khan, che ha ritrovato la sua famiglia di origine utilizzando la sua ingenuità, i suoi confusi ricordi e Google Earth, venticinque anni dopo che si perse alla stazione di Calcutta, trovandosi separato da suo fratello maggiore, Guddu. Dopo episodi traumatici, smarrito nell’enorme metropoli indiana, Saroo fu messo in un orfanotrofio, ma fu poi adottato da una famiglia australiana, che ha rispettato e appoggiato con serenità la ricerca delle sue origini.
La sua commovente storia è stata raccontata da David Kushner su Vanity Fair a novembre 2012. Fortunatamente i produttori del filmato hanno resistito alla tentazione di realizzare una ricostruzione poco verosimile relativamente all’esito della sua ricerca, che avrebbe screditato la storia portandola nell’area del sentimentalismo. Il filmato non disdegna l’approccio ‘talking-head’ (testimonial che parla direttamente all’intervistatore fuori campo), intervallato con riprese a Calcutta per ambientare la storia, chiaramente girate durante un ulteriore viaggio, senza farlo passare per l’episodio vero.
L’emozionalità del filmato sta per la maggior parte nel sereno contegno di Saroo che racconta la sua storia come se non fosse capitato a lui. E’ proprio la sua calma, il suo distacco quasi, che genera l’emozione e crea un brand value per Google Earth.
.jpg)
.jpg)
Guarda il video.
SAROO BRIERLEY
“It was 26 years ago, and I was just about to turn five. We got to the train-station and we bought a train-ticket. My brother just said ‘Stay here, and I’ll come back.’ And I just thought well, you know, I might as well just go to sleep and he’ll just wake me up. And when I wake up the next day, the whole carriage was empty on a runaway train, a ghost train taking me I don’t know where!... I was adopted out to Australia, to an Australian family. And mum had decorated my room with the map of India, which she put next to my bedside. I woke up every morning seeing that map. And hence it sort of kept the memories alive. People would say ‘You’re trying to find a needle in a haystack, so you’ll never find it!’ I’d have flashes of the places that I used to go. The flashes of my family faces. There was the image of my mother sitting down with her legs crossed. Just watching her cry. Life is just so hard… That was my treasure…. I was looking at Google Maps and I realized there’s Google Earth as well. A world where you could zoom into. I started to have all these thoughts about what possibilities that these could do for me. I said to myself ‘Well, you know, you’ve got all that photographic memories and landmarks where you’re from. And you know what the town looks like. This could be an application that you could use to find your way back. I thought well I’ll put a dot on Calcutta train-station and a radius line that, you know, you should be searching around this area. I sort of came across these train-tracks and I started following it. And I came to a train-station which reflected the same image that was in my memories. Everything matched. I just thought, yep, I know where I’m going. I’m just going to let the map that I have in my head to lead me and take me back to my home town. I came to the doorstep of the house where I was born. And walked around about fifteen metres around the corner. There were three ladies standing outside adjacent to each other. And the middle one stepped forward. And I just thought ‘This is your mother.’ She came forward. She hugged me. And, you know, we were there for about five minutes. She grabbed my hand and she took me to the house and got on the phone and she’d ring my sister and my brother to say that, you know, ‘Your brother has just all of a sudden appeared like a ghost.’ And then the family was reunited again. Everything’s all good. I helped my mother out. She doesn’t have to be slaving away. She can lead the rest of her life in peace. It was a needle in a haystack. But the needle was there. Everything’s there. Everything we have in the world is at the tap of a button. But you’ve got to have the will and the determination to wanting it.”
SUPER
Saroo Brierley. Homeward bound.
Hello world.
Google Maps
Richard Ronan
richard.ronan@hotmail.it
GOOGLE MAPS Homeward Bound
La vera storia di trentenne Saroo Brierley, nato come Saroo Munshi Khan, che ha ritrovato la sua famiglia di origine utilizzando la sua ingenuità, i suoi confusi ricordi e Google Earth, venticinque anni dopo che si perse alla stazione di Calcutta, trovandosi separato da suo fratello maggiore, Guddu. Dopo episodi traumatici, smarrito nell’enorme metropoli indiana, Saroo fu messo in un orfanotrofio, ma fu poi adottato da una famiglia australiana, che ha rispettato e appoggiato con serenità la ricerca delle sue origini.
La sua commovente storia è stata raccontata da David Kushner su Vanity Fair a novembre 2012. Fortunatamente i produttori del filmato hanno resistito alla tentazione di realizzare una ricostruzione poco verosimile relativamente all’esito della sua ricerca, che avrebbe screditato la storia portandola nell’area del sentimentalismo. Il filmato non disdegna l’approccio ‘talking-head’ (testimonial che parla direttamente all’intervistatore fuori campo), intervallato con riprese a Calcutta per ambientare la storia, chiaramente girate durante un ulteriore viaggio, senza farlo passare per l’episodio vero.
L’emozionalità del filmato sta per la maggior parte nel sereno contegno di Saroo che racconta la sua storia come se non fosse capitato a lui. E’ proprio la sua calma, il suo distacco quasi, che genera l’emozione e crea un brand value per Google Earth.
Guarda il video.SAROO BRIERLEY
“It was 26 years ago, and I was just about to turn five. We got to the train-station and we bought a train-ticket. My brother just said ‘Stay here, and I’ll come back.’ And I just thought well, you know, I might as well just go to sleep and he’ll just wake me up. And when I wake up the next day, the whole carriage was empty on a runaway train, a ghost train taking me I don’t know where!... I was adopted out to Australia, to an Australian family. And mum had decorated my room with the map of India, which she put next to my bedside. I woke up every morning seeing that map. And hence it sort of kept the memories alive. People would say ‘You’re trying to find a needle in a haystack, so you’ll never find it!’ I’d have flashes of the places that I used to go. The flashes of my family faces. There was the image of my mother sitting down with her legs crossed. Just watching her cry. Life is just so hard… That was my treasure…. I was looking at Google Maps and I realized there’s Google Earth as well. A world where you could zoom into. I started to have all these thoughts about what possibilities that these could do for me. I said to myself ‘Well, you know, you’ve got all that photographic memories and landmarks where you’re from. And you know what the town looks like. This could be an application that you could use to find your way back. I thought well I’ll put a dot on Calcutta train-station and a radius line that, you know, you should be searching around this area. I sort of came across these train-tracks and I started following it. And I came to a train-station which reflected the same image that was in my memories. Everything matched. I just thought, yep, I know where I’m going. I’m just going to let the map that I have in my head to lead me and take me back to my home town. I came to the doorstep of the house where I was born. And walked around about fifteen metres around the corner. There were three ladies standing outside adjacent to each other. And the middle one stepped forward. And I just thought ‘This is your mother.’ She came forward. She hugged me. And, you know, we were there for about five minutes. She grabbed my hand and she took me to the house and got on the phone and she’d ring my sister and my brother to say that, you know, ‘Your brother has just all of a sudden appeared like a ghost.’ And then the family was reunited again. Everything’s all good. I helped my mother out. She doesn’t have to be slaving away. She can lead the rest of her life in peace. It was a needle in a haystack. But the needle was there. Everything’s there. Everything we have in the world is at the tap of a button. But you’ve got to have the will and the determination to wanting it.”
SUPER
Saroo Brierley. Homeward bound.
Hello world.
Google Maps
Richard Ronan
richard.ronan@hotmail.it