Al via dal 15 aprile The Venice Festival of Media

Prenderà il via il prossimo 15 aprile, per concludersi mercoledì 18, il Venice Festival of Media. L'evento, che sarà ospitato dalla città lagunare, si propone di indagare, attraverso due giorni di conferenze e meeting, come aziende, brand, agenzie, editori, possano interagire per creare una comunicazione più efficiente e d'impatto. Il Festival costituirà una piattaforma per esaltare l'innovazione e nella comunicazione e nei media, anche grazie a un'area espositiva in cui sarà possibile prendere visione delle nuove tecnologie e delle opportunità da esse offerte. All'evento, organizzato da C Squared, editore specializzato, che pubblica fra l'altro il periodico Media & Marketing Europe , sono attesi oltre 400 delegati, rappresentanti dell'industry del marketing e dei media.

Launch partner della manifestazione è Yahoo!, gli sponsor sono Aegis Media, Aol, Discovery Communications, Eurosport, Financial Times, Inviseo Media, JcDecaux, Massive, Metro International, Omd, The Wall Street Journal .

Questo il programma della due giorni.

Lunedì 16 aprile 2007

Ore 08.30 Registrazione e welcome coffee
09.05 Welcome, Charlie Crowe, CEO, C Squared Holdings
Kimberly Kadlec, Chief Media Officer, Johnson & Johnson, 'The changing approach to global media policy'
Esther Lee, SVP, Chief Creative Officer, The Coca-Cola Company 'Get to know me better! Why agencies continue to get clients' needs wrong'
10.20 Domande (sponsored by InviseoMedia) 
11.00 The Venice Media Briefings. Partecipano:
Mainardo de Nardis, CEO, Aegis Media, Global. Brief: The agency of the future
Steve King, Worldwide CEO, ZenithOptimedia. Brief: Can creativity and ROI ever be compatible?
Daryl Simm, Chairman & CEO, Omnicom Media Group, Brief: Entertainment and advertising: How can they be united?
Dominic Proctor, CEO, MindShare Worldwide. Brief: Stop moaning about margins! Why agencies should make less...

12.30 Pranzo

13.40 The Venice Media Briefings continued...
Andrew McLean, President, Global Clients, Mediaedge:CIA, Brief: The best examples of active engagement
Alfonso Rodés Vila, CEO, Havas Media, Brief: How to foster creative media thinking
Harvey Goldhersz, COO & Vice Chairman, MediaCom Worldwide Brief: Exporting creative ideas across the world
15.00 Jack Klues, President, Publicis Groupe Media 'Why buying is the "new black". A new role for activation'
15.40 Break (sponsored by InviseoMedia)
16.10 The Venice Panel Debate #1 The Future Of Media Communication Presentation Gregory Coleman, Executive VP, Global Ad Sales, Yahoo!
Panellists: Simon Assaad, CEO, Heavy.com, Greg Nelson, General Manager, MSN, M.T. Carney, Partner, Naked, Rob Norman, CEO, GroupM Interaction, David Kenny, CEO, Digitas, Ben Regensberger, President, Doubleclick Internationa,l Frederick Marckini, Founder, i-Prospect, Marco Tinelli, CEO, FullSIX, Nigel Morris, CEO, Isobar
17.30 Chiude Stephen Norman, Global Marketing Director, Fiat. 'Why advertisers must drive their media agencies harder'
18.00 Domande
18.15 The Eurosport Happy Hour! Evening Events
19.30 Vip Cocktail Reception (strettamente riservato) sponsored by the Financial Times, Granai della Repubblica

Martedì 17 aprile

8.45 Coffee
09.10 Welcome, Charlie Crowe, CEO, C Squared Holdings
The Venice Panel Debate #2 Advertising And Entertainment: Kassan On Content
Top consultant Michael Kassan,
Relatori: Arthur Bastings, General Manager, Discovery Networks Europe, David Sable, Vice Chairman and COO, Wunderman, Wenda Harris Millard , Chief Sales Officer, Yahoo, Karl Spangenberg, VP, Integrated Advertising & Commerce, AT&T, Mitch Kanner, CEO, 2 Degrees Ventures, Peter Tortorici, Chairman & CEO, GroupM Entertainment

Keynote: Steve Pacheco, Global Director of Advertising, Fedex. 'Creativity, integration and content: How media now delivers for Fedex'
10.45 Domande e coffee break (sponsored by InviseoMedia)
11.15 The Venice Panel Debate #3 The Client / Agency Model: Is It Broken? (sponsored by the World Federation of Advertisers)
Modera Chris Ingram, CEO, Ingram
Relatori: John Billett, Chairman, billetts, Steve Harrison, International Media Director, Henkel, Joanne Davis, CEO, Joanne Davis Consulting, Nick Smith, Group MD, Accenture Marketing Sciences, Janet Fitzpatrick, Chief Strategic Officer, Initiative Worldwide

12,30 Pranzo

The Venice Media Landscapes
Jean-Francois Decaux, CEO, JCDecaux, Jacques Raynaud, Vice-Chairman, Eurosport; CEO, Eurosales, Dana Dunne, CEO, AOL Europe

Research: Snapshots Of The Future
Modera Ray Snoddy, Media Journalist
Relatori: Malcolm Hunter, Head of Strategy, Carat Global Management, Alan Gould, Founder & co-CEO, IAG Research, Bob Meyers, CEO, Millward Brown, Bob Patchen, Senior VP, Chief Research Offi cer, Arbitron, Wayne Fletcher, Global Head of Comms Planning, Universal McCann
16.00 Coffee Break (sponsored by InviseoMedia)
16.30 The Fmcg/Cpg Giants In The Ring! Modera Liz Workman, The Workman Partnership
Bernhard Glock, Vice President, Global Media and Communication, Procter & Gamble
Alan Rutherford , Vice President of Global Media, Unilever
17.30 Chiusura

Evening Event
20.00 The Venice Festival Gala Dinner At The Westin Excelsior Hotel (sponsored by Yahoo!)

Per informazioni, si può consultare il sito http://www.venice-festival-of-media.com