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LO STORYTELLING DI FILMGOOD: DURACELL Two Boys in a Boat
Nel video di oggi del servizio di FILMGOOD sullo storytelling nell’audiovisual content, 54 giorni di viaggio attraverso l’oceano concentrati in cento secondi.
DURACELL Two Boys in a Boat
Creatività di Grey London
I ventunenni Luke Birch e Jamie Sparks formano la più giovane coppia che abbia mai attraversato l’oceano Atlantico a remi, considerata uno delle prove di resistenza più estreme sul pianeta. Tra i loro sponsor, Duracell - The Power to Go Further - con una geniale strategia che celebra l’energia puramente umana, senza riferimento a batterie, caricabatterie o pile. (Si presuppone però che Duracell abbia alimentato qualche apparecchio elettrico sulla loro barca di poco più di sette metri di lunghezza.)
Raccogliendo £300,000 sterline per Breast Cancer Care, i due amici d'infanzia hanno percorso i 4800 chilometri da La Gomera nelle Isole Canarie ad Antigua in 54 giorni, combattendo contro onde di tredici metri, sale che entrava nei pori e la monotonia di non sapere più a cosa pensare per far passare il tempo. Il filmato, realizzato quasi interamente con la GoPro, è la loro testimonianza e concentra i 54 giorni di viaggio in cento secondi, con toni riservati e modesti.
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Guarda il video.
VOICE OVER
“More people have been into space and more people summit Everest every single year than have ever rowed the Atlantic. I didn’t believe that it was doable, which was definitely one of the reasons why I wanted to try and do it. We were two hours on and two hours off, for 54 days, which has a huge amount of stress on the joints and ligaments. And that leads to just excruciating pain at times. ‘Been at it for twelve hours now. Can barely keep my eyes open.’ There is nothing to look at, apart from dark-blue sea. So you’re left with absolutely nothing but your thoughts. I remember crawling into the cabin and just breaking down into tears that I had run out of things to think of. When we saw the sharks were fins, and then they would be gone. Giving up was never an option. Not on the 12th hour, not on the 20th day, not on the 50th day. There was no way anything within our control was going to lead to us giving up.”
“Land ahoy!”
“55 days, five hours, 56 minutes and 26 seconds! The youngest pair ever to row across the Atlantic Ocean!”
SUPER
Duracell
The Power To Go Further
Richard Ronan.jpg)
FILMGOOD
adlab@filmgood.sm
Creatività di Grey London
I ventunenni Luke Birch e Jamie Sparks formano la più giovane coppia che abbia mai attraversato l’oceano Atlantico a remi, considerata uno delle prove di resistenza più estreme sul pianeta. Tra i loro sponsor, Duracell - The Power to Go Further - con una geniale strategia che celebra l’energia puramente umana, senza riferimento a batterie, caricabatterie o pile. (Si presuppone però che Duracell abbia alimentato qualche apparecchio elettrico sulla loro barca di poco più di sette metri di lunghezza.)
Raccogliendo £300,000 sterline per Breast Cancer Care, i due amici d'infanzia hanno percorso i 4800 chilometri da La Gomera nelle Isole Canarie ad Antigua in 54 giorni, combattendo contro onde di tredici metri, sale che entrava nei pori e la monotonia di non sapere più a cosa pensare per far passare il tempo. Il filmato, realizzato quasi interamente con la GoPro, è la loro testimonianza e concentra i 54 giorni di viaggio in cento secondi, con toni riservati e modesti.
Guarda il video. VOICE OVER
“More people have been into space and more people summit Everest every single year than have ever rowed the Atlantic. I didn’t believe that it was doable, which was definitely one of the reasons why I wanted to try and do it. We were two hours on and two hours off, for 54 days, which has a huge amount of stress on the joints and ligaments. And that leads to just excruciating pain at times. ‘Been at it for twelve hours now. Can barely keep my eyes open.’ There is nothing to look at, apart from dark-blue sea. So you’re left with absolutely nothing but your thoughts. I remember crawling into the cabin and just breaking down into tears that I had run out of things to think of. When we saw the sharks were fins, and then they would be gone. Giving up was never an option. Not on the 12th hour, not on the 20th day, not on the 50th day. There was no way anything within our control was going to lead to us giving up.”
“Land ahoy!”
“55 days, five hours, 56 minutes and 26 seconds! The youngest pair ever to row across the Atlantic Ocean!”
SUPER
Duracell
The Power To Go Further
Richard Ronan
FILMGOOD
adlab@filmgood.sm