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LO STORYTELLING DI FILMGOOD: THUG KITCHEN Eat Like You Give a Fuck
Nel video di oggi del servizio di FILMGOOD sullo storytelling nell’audiovisual content, l’irreverente che rispecchia la vita reale.
Regia di Daniel Schechter (Process, New York)
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Il popolarissimo e profondamente irriverente food blog Thug Kitchen ha creato un sfrontato filmato per promuovere il suo primo Cookbook, una raccolta di ricette sane, nutritive e poco costose, che potrebbero avere effetti collaterali come “feeling better, looking fly as fuck, saving some goddamn money.”
Il copy, scritto da Thug Kitchen e sviluppato insieme al regista Daniel Schechter e alla casa di produzione di branded content Process (New York), fa un uso gratuito di turpiloquio, con i termini scurrili che entrano in scena in modo inaspettato ma naturale e spontaneo. La sfrontatezza del dialogo rappresenta l’idea creativa, il concetto che il Cookbook è scritto nel vernacolo “with language I can understand.”
DIALOGO
“At my age, I should know better. I try and do the best I can to manage things like my high cholesterol. But nothing ever seemed to work. So I went to see my doctor. And he told me I might be suffering from a condition that affects lots of people today: not giving a fuck about what I eat. That’s when I found out about the Thug Kitchen Cookbook. It’s full of delicious plant-based recipes, that really inspired me to get my shit together. Start eating some real fuckin’ food! And now I’m feeling better than ever.”
“Who are you?”
“I remember a time like that my kids got enough nutrition from that pre-packaged bullshit I buy at the store. I was such a lazy fuckin’ asshole. Now that I’ve got the Thug Kitchen Cookbook, I don’t play that shit anymore.”
“I love to cook good food. But who has the fuckin’ time to hunt down a dozen exotic ingredients just to eat better. Not at my age. Thug Kitchen helps me cut through the bullshit with language that I can understand.”
VOICE OVER
If you or someone you love suffers from chronic drive-thru dinners, meat sweats, gut rot, sugar shakes or just want to get your shit together, see if the Thug Kitchen Cookbook is right for you. Thug Kitchen is not for everyone, including people who might be offended by words like ass, shit, fuck or mother-fucker. Some side-effects may include feeling better, looking fly as fuck, saving some goddamn money. And in some cases, increased culinary competence that could lead to becoming a skilled son-of-a-bitch in the kitchen.
“So find out today if the Thug Kitchen Cookbook is right for you. You’ll be fuckin’ glad you did.”
SUPER
Thug Kitchen
Fucking everywhere
October 2014
Richard Ronan
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FILMGOOD
rronan@filmgood.sm