Heineken lancia “Cheers to All”, nuova campagna globale contro gli stereotipi. Firma Publicis Italy

'Cheers it all' è la nuova campagna globale di Heineken, firmata  Publicis, per smentire gli stereotipi di genere legati al consumo di bevande, soprattutto la birra, che viene spesso associata a un target prevalentemente maschile.

La campagna, che verrà lanciata in 14 Paesi, Italia compresa, si compone di diversi soggetti tv di 15, 30, 45 e 48 secondi e attività digitali e social, con la pianificazione a cura di Dentsu.

Lo spot è ambientato in un locale, di sera, e mostra ragazzi e ragazze al tavolo e al bancone, ai quali viene servita la bevanda sbagliata, perchè alle donne che hanno ordinato una Heineken viene portato un cocktail e agli uomini viene consegnata una Heineken.

La campagna è diretta da Megaforce per la casa di produzione Iconoclast Paris. 

Guarda lo spot

Credits

Heineken

Sr. Director Global Heineken Brand: Gianluca Di Tondo
Heineken Brand Development & Communication Director: Maud Meijboom – van Wel Global Heineken Communication Manager

Publicis Italy

Global Chief Creative Officer Publicis WW: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini
Global Executive Creative Director: Luissandro Del Gobbo
Global Executive Creative Director: Luca Cinquepalmi
Global Executive Creative Director: Marco Venturelli
Associate Creative Director: Francesco Basile
Creative Director: Michele Picci
Copywriter: Claudia Illan
Art Director: Hugo Wahledow
Junior Art Director: Marina Perta
Junior Copywriter: Pam Bianda
Head of Strategy: Bela Ziemann
International Strategic Planner: James Moore
Senior Strategist: Stuart Williams
Data Strategist: Ilko Petkov
Head TV Production: Mariella Maiorano
TV Producer: Arianna Natale
Digital Video Producer: Sanam Bartoletti
Worldwide Account Director: David Pagnoni
International Client Service Director: Eleni Charakleia
International Client Service Director: Patricia Synephias
Digital Account Director: Alexandra Stoica
Digital Account Director: Marion Quesada
Digital Account Supervisor: Côme de Courcelles
Account Executive: Lischa Steiper

Production

Production Company: Iconoclast Paris
Director: Megaforce
DOP: Matias Boucard
Executive Producer: Charlotte Marmion
Line Producer: Lucile Baruchel
Production Designer: Arno Roth
Costume Designer: Elise Bouquet and Reem Kuzayli
Post Producer: John Meunier
Editors: Sophie Fourdrinoy
Post Production Company: MPC Executive
Producer: Dafydd Upsdell
Sound Engineer: Raj Sehgal (Grand Central Recording Studio London)

Digital production

Digital Production Company: Iconoclast Studio Paris
Director: Jason Yan Francis
DOP: Mélodie Preel
Executive Producer: Manon Leurent
Line Producer: Rémi Farkas
Post producer: John Meunier
Editor: Philippe Roch
Post Production Company: MPC
Executive producer: Dafydd Upsdell
Post Production producer: Christopher Preston Barnes
VFX supervisor: Fraser Cleland
Colourist: Peter Oppersdorf
Category: Alcoholic Beverages, Beers