Premi

Cannes Lions 2023: rivedi tutti i Grand Prix del Festival

Una carrellata di tutti i 34 Grand Prix premiati sulla Croisette la settimana scorsa, divisi per “tracce” secondo la classificazione degli organizzatori del Festival. Nell'immagine, lo spot Apple vincitore del GP Film nella sezione Tv.

CLASSIC

FILM #1 (TV)

“Relax, It's iPhone – R.I.P. Leon”, Apple.

FILM #2 (ONLINE)

“The Last Photo”, Itv X CALM, adam&eveDDB London

OUTDOOR

“A British Original”, British Airways, Uncommon Creative Studio London

 

PRINT & PUBLISHING

“Newspapers Inside The Newspaper Edition”, Annahar, Impact BBDO Dubai

RADIO & AUDIO

"Lawyer / Ad Agency / Strip Club" Skinny, Colenso BBDO Auckland

CRAFT

DESIGN

“Adlam – An Alphabet To Preserve A Culture”, Microsoft, McCann New York

 

DIGITAL CRAFT

Never Done Evolving - Feat. Serena, Nike, AKQA Sao Paulo/Portland/Melbourne

 

FILM CRAFT

We Cry Together A Short Film, Kendrick Lamar, pgLang Los Angeles

 

INDUSTRY CRAFT

My Japan Railway, JR Group, Dentsu Tokyo

ENGAGEMENT

CREATIVE B2B

“Eart4”, B3 Stock Exchange & United Nations Global Compact, AlmapBBDO Sao Paulo

 

CREATIVE DATA

“The Artois Probability”, Stella Artois, GUT Buenos Aires

 

DIRECT

Runner 321”, adidas, FCB Toronto

MEDIA

#Turnyourback”, Dove, Ogilvy London/David Madrid

 

PR

“Self Love Bouquet”, Doordash, GUT Los Angeles

SOCIAL & INFLUENCERS

“Flipvertising”, Samsung, Chep Network Sydney

 

ENTERTAINMENT

ENTERTAINMENT LIONS

“Clash From The Past”, Clash Of Clans, Wieden+Kennedy Portland – (case study) 

 

ENTERTAINMENT LIONS FOR GAMING

“Clash From The Past”, Clash Of Clans, Wieden+Kennedy Portland – (film integrale)

 

ENTERTAINMENT LIONS FOR MUSIC #1

Beautiful Life, Michael Kiwanuka, Smuggler London

 

ENTERTAINMENT LIONS FOR MUSIC #2

The Greatest”, Apple Cupertino

 

ENTERTAINMENT LIONS FOR SPORT

“Dreamcaster”, Michelob Ultra, FCB New York

 

EXPERIENCE

BRAND EXPERIENCE AND ACTIVATIONS

Fifa 23 X Ted Lasso, EA Sports & Apple

 

CREATIVE BUSINESS TRANSFORMATION

“Adlam – An Alphabet To Preserve A Culture”, Microsoft, McCann New York

 

CREATIVE COMMERCE

“The Subconscious Order”, Hungerstation, Wunderman Thompson Riyad

 

INNOVATION

“Mouthpad^”, Augmental San Francisco, Wunderman Thompson Lima per

 

MOBILE

“World Cup Delivery”, Pedidos Ya, Gut Buenos Aires

 

GOOD

GLASS - THE LION FOR CHANGE

Knock Knock”, Korean National Police Agency, Cheil Worldwide Seoul

 

GRAND PRIX FOR GOOD

Paris Anne De Gaulle”, Fondation Anne De Gaulle, Havas Paris

 

SUSTAINABLE DEVELOPMENT GOALS

"Where To Settle" Mastercard, McCann Poland Warsaw

 

HEALTH

HEALTH & WELLNESS

“The Last Performance”, Partners Life, Special Auckland

 

LIONS HEALTH GRAND PRIX FOR GOOD

“Working With Cancer Pledge”, Memorial Sloan Kettering Cancer Center (MSK), Publicis Groupe

PHARMA

“Scrolling Therapy”, Eurofarma, Dentsu Creative Buenos Aires/New York/Chicago

 

STRATEGY

CREATIVE EFFECTIVENESS

“Shah Rukh Khan-My-Ad”, Cadbury, Ogilvy Mumbai

 

CREATIVE STRATEGY

“Plug-Inn”, Renault, Publicis Conseil Paris

 

TITANIUM

THE DAN WIEDEN TITANIUM

“The First Digital Nation”, Tuvalu, Accentur Song Sydney