Congresso - convegno
Bea World Festival 2025: 20 anni di innovazione e ispirazione per la event industry mondiale. Guarda il programma dei contenuti
Il Bea World Festival, giunto quest'anno alla 20esima edizione, come da tradizione rappresenta uno strumento unico per la event industry mondiale per rafforzarsi sul fronte creativo e strategico trovando la giusta ispirazione per innovare i propri eventi.
Seminari, workshop e formazione rappresentano una parte fondamentale del programma della kermesse internazionale targata ADC Group, che si svolgerà a Roma, il 21 e 22 novembre 2025 all'interno della Live Communication Week, format che nei due giorni precedenti (19 e 20) ospiterà anche il Bea Italia Festival presso il prestigioso Auditorium Parco della Musica Ennio Morricone.
Live! With Respect il concept di quest'anno, realizzato, come da tradizione, dall'agenzia vincitrice del Bea Italia 2024: Next Group, che lo scorso anno ha trionfato con l'evento 'Ferrari 12 Cilindri World Première & Miami Program' (leggi news)
Bea World: Voices from Twenty Years of Innovation. A Journey in Four Acts
To celebrate Bea World’s 20th anniversary, this panel will take the audience on a journey through four defining eras, one for each five-year period from 2006 to 2025. Each "chapter/act" will be presented by a different speaker, offering a personal take on their respective era in no more than 5 minutes. From milestone events to behind-the-scenes insights, the session will reflect on how Bea World evolved over two decades of creativity, innovation, and transformation in the event industry.
Patrick Roubroeks, Founding Director, XSAGA
Adriano Martella, Filmmaster
Beatrix Mourer, Co-Founder & Creative Director, Magic Garden
Colja Dams, CEO, Vok Dams
Unspoken Truths: What Clients Think but Rarely Say – Insights from the 27Names European Experience Index
Our industry is full of contradictions. Powered by the European Experience Index™ (EEX), the first dual-perspective benchmark shaped by nearly 200 agency and client leaders across 27 markets, this session exposes the realities behind Europe’s brand experience industry. From sustainability shortfalls and budget pressures to AI realities, the Pitch Paradox, and the talent crunch, we’ll confront the gaps shaping live experiences, and reveal how they can become opportunities.
Alexandra Iannarelli, Innovation Manager, Next Group
Maciej Ledzion, Partner, endorfina events
Ore 11.40 - 12.10
27Minutes by 27Names: Anton Corbijn on Talent, Technology & Trust
Anton Corbijn, legendary photographer, filmmaker, and creative visionary, will sit down with Patrick Roubroeks, founder of 27Names member agency XSAGA, for an exclusive on-stage conversation exploring “Talent, Technology, and Trust.”
Best known for shaping the visual worlds of Depeche Mode, U2, and Coldplay, Corbijn’s influence stretches across music, fashion, and film. From iconic campaigns for Dior and Levi’s to celebrated films such as Control, The American, and A Most Wanted Man, his work has consistently pushed creative boundaries. His upcoming project, a new adaptation of Patricia Highsmith’s The Talented Mr. Ripley, is currently in post-production.
The session will spotlight the essence of a creative career built on collaboration and integrity. As Tom Waits once described his longtime friend: “Anton Corbijn is a cross between a Russian spy, a painter, a gigolo and a priest. He’s a fly on the wall. He’s the king of the ball. He’s the King of them all.”
Patrick Roubroeks, Founding Director, XSAGA - member of 27Names - Interviewer
Anton Corbijn, photographer, filmmaker, and creative visionary
Ore 12.15 - 12.45
Interview with Julius Solaris
Salvatore Sagone interviews Julius Solaris. A conversation on innovation, trends, and the future of the events industry.
The Never Ending Timeline of Live Communication
Over two decades, live communication evolved from “just an event” to a strategic core of marketing, communication and brand building. This session traces 20 years of EuBEA and BEA World gamechangers, from early brand spectacles and the rise of the experience economy, social media to the customer journey mindset, hybrid innovations and today’s AI-driven era.
Former winner and former media jury (president) Sjoerd Weikamp and this years Jury President Gonçalo Oliveira (Deloitte) reveal the key lessons that shaped our industry, how respect was always in the middel of that and show how live experiences remain the beating heart of every futureproof brand and organization.
Sjoerd Weikamp, Owner, De LIVE Formule
Gonçalo Oliveira, Director – Brand, Communications & Marketing and Strategy & Business, Deloitte
Ore 15.00 - 16.00
Roundtables
1) The Art of Creativity: How to Create Inspirations in The event industry - with Meltem Tepeler, TUED
2) The Future of Event Design Is Intelligent: How AI and Data Redefine Experience, Impact and Success - with Angeles Moreno, EVA Alliance
3) How We Are Transforming Events and Awards: Smarter Experiences, AI and Data-Driven Solutions – the Evessio Way - with Gabriela Caribè & Cecilia Lavin, Evessio
4) «Outsourcing» vs. «Inhousing» is it a trend, or the new way of work in creative industries? - with Christoffer Sapienza, DNB
5) Sustainability in Events - with Saara Pietilä, Nokia
6) The New Battle for Attention: How to Create an Irresistible Event in a Noisy World - with Goncalo Oliveira, Deloitte
7) The black box: how to achieve full transparency in catering costs - with Rolf Schumann
8) "Beyond the Buzz: Making AI Work for Marketers" - with Jessica Ståhlbom, Mastercard
9) From Influence to Advocacy: turning event guests into brand believers - with Justyna Lachowicz-Ścisłowska, Garnier
Ore 18.00 - 20.00
Welcome Cocktail Dinner
Ore 20.00 - 00.00
Awards Ceremony and Final Party
Find out who are the winners of the Best Event Awards! Join this triumphal and exciting Awards Ceremony and honor the world's best events of the year!
Find out who are the winners of the Best Event Awards! Join this triumphal and exciting Awards Ceremony and honor the world's best events of the year!
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Non perdere questa grande opportunità!
Soggiorna con stile durante la Live Communication Week presso il Radisson BLU GHR Rome. Grazie alla nostra partnership abbiamo riservato tariffe esclusive solo i partecipanti del festival!
Prenota subito la tua camera ad un prezzo speciale utilizzando il Promo Code “BEA2025″ sul sito del nostro Hospitality Partner Radisson BLU GHR Rome e assicurati un'esperienza indimenticabile.
La promozione è valida per tutta la settimana della Live Communication Week.
Non perdere l'occasione di essere protagonista dell'evento più atteso dell'anno!
Scopri tutte le novità su:
www.besteventawards.it || www.beaworldfestival.com
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La Live Communication Week è un evento di ADC Group
POWERED by Next Group
Institutional Partner:
ROMA CAPITALE - Assessorato ai grandi eventi, Sport, Turismo e Moda
Ministero del Turismo
Gold sponsor:
Grandi Stazioni Retail (solo Bea Italia)
Limolane
enel
eni (solo Bea Italia)
Silver Sponsor: Evessio (solo Bea World)
Official Train Partner: Frecciarossa
Hospitality partner: Radisson Blu GHR Rome
Experience Partner: Triumph Group
Supporting Partner: Roma & Lazio Convention Bureau
Main Partner:
Auditorium Parco della Musica Ennio Morricone - Location per eventi
Digivents - Software per eventi
Plesh - Tecnologie Interattive e Integrazione Phygital
Clonwerk - Produzione Contenuti/Regia Live Show/Soluzioni Interattive per Visitor Experience e interaction design/Eventi Live/Web Up e Eventi in Streaming
Front Row - Produzione e direzione tecnica
Modo Rent - Noleggio arredi
Magnolia Eventi - Catering & Banqueting per eventi aziendali. Noleggio attrezzature e pianificazione logistica, servizi di consulenza
STS Communication - Set design e Partner tecnico video
Novelty - Service per l’allestimento di impianti luci, audio e led
Oxygen Live - Agenzia di eventi
Technical Partners:
A&A, Campari Group, Creatio, Limolane, Birra Peroni (solo Bea Italia), Els Management, Joy Project, Retedoc, Laser Entertainment, milk studios, Open Crew, Sharingbox, The Coca-Cola Company, We Photo, Masters in Moderation (solo Bea World), MT Communication, Sailing Challenge (solo Bea Italia), Oscar Smart Totem.