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Dalla nostra inviata Stefania Salucci). </EM>È iniziata oggi, 1 dicembre, con l'annuncio delle prime shortlist, la prima edizione del <STRONG>Festival. </STRONG><STRONG>3</STRONG> lavori<STRONG> </STRONG>italiani ( 1 di <STRONG>A.T</STRONG>., 2 di <STRONG>Leo Burnett</STRONG>) in shortlist in <STRONG>Design</STRONG> ; <STRONG>5</STRONG> in <STRONG>Print</STRONG> (2 di <STRONG>Leo Burnett,</STRONG> 2 di <STRONG>DDB Mi</STRONG>, 1 di <STRONG>1861 United</STRONG>), <STRONG>3 in Outdoor </STRONG>(<STRONG>1 DDB Mi, 2 JWT Mi</STRONG>), 0 in <STRONG>Media</STRONG>, 0 in <STRONG>Sales Promotion,</STRONG> 0 in<STRONG> Direct. </STRONG> </P> </div><div class="corpo"><P><EM><IMG alt="" hspace=3 src="#SRV#/ImmaginiPub/505944273Imgcopia.jpg" align=left vspace=3 border=0>(Stoccolma. Dalla nostra inviata Stefania Salucci).</EM>È iniziata questa mattina, con l'annuncio delle shortlist per le categorie <STRONG>Print, Outdoor, Direct, Sales Promotion, Design e Media,</STRONG> la prima edizione di <STRONG>Eurobest Advertising Festival, </STRONG>una tre giorni che vede come protagonisti non solo la pubblicità (tradizionale e non), ma anche il design. Il CEO del Festival è <STRONG>Philip Thomas</STRONG> (nella foto).</P> <P>"In effetti questo è un festival della comunicazione - confessa <STRONG>Amanda Benfell</STRONG>, PR & Press Manager di Eurobest Advertising Festival e dei festival di Cannes e di Dubai - ma Eurobest è nato nel 1988 come 'Advertising Award' acquistando nel tempo una notevole notorietà. Per questo, nonostante includa la sezione del design, abbiamo voluto mantenere la terminologia di 'Advertising Festival', che riprende quella utilizzata per gli eventi di Cannes e Dubai. Ufficialmente la denominazione delle tre manifestazioni sarà sempre questa, ma devo ammettere che quando ne parliamo tra di noi e anche nelle comunicazioni ufficiali sempre più utilizziamo la definizione di 'Advertising and Communication Festival'".</P> <P><IMG alt="" hspace=3 src="#SRV#/ImmaginiPub/505944545Imgcopia.jpg" align=left vspace=3 border=0>Promosso da Award a Festival quest'anno, Eurobest ha da subito incluso la categoria del<STRONG> Design</STRONG>, alla quale sono stati iscritti 319 lavori di cui 90 entrati in short list. Di questi, <STRONG>3 </STRONG> sono italiani: <EM>'Calendars' </EM>per il caffé espresso Lavazza di <STRONG>Armando Testa Torino</STRONG> (foto 2), e 2 lavori di <STRONG>Leo Burnett Milano</STRONG> , '<EM>Final cu rap'</EM> per Leo Burnett Milano Eductional Computer Program e <EM>'Hair Lips'</EM> (foto 3), per Koleston di Procter & Gamble. Anche 2 clienti italiani, due case automobilistiche, si sono aggiudicati la shortlist: Alfa Romeo, per il lavoro<EM> 'Mito' </EM>di The Brand Union London, e Automobili Lamborghini con <EM>'Desiderable'</EM> di Philipp und Keuntje Hamburg.</P> <P><IMG alt="" hspace=3 src="#SRV#/ImmaginiPub/505944273Print1.jpg" align=left vspace=3 border=0>Nella sezione <STRONG>Print </STRONG>si contano 297 shortlist su 1677 iscritti. <STRONG>5</STRONG> i lavori iscritti da agenzie italiane, <STRONG>9</STRONG> se contiamo anche i quattro soggetti per Novartis iscritti da Saatchi & Saatchi Francoforte ma realizzati dalla sede di Milano. 2 shortlist per <STRONG>Leo Burnett Milano</STRONG> , il già citato <EM>'Hair Lips' </EM>e <EM>'Shoes'</EM> per Nintendo DS, e <STRONG>2 </STRONG>per <STRONG>DDB Milano</STRONG>,<EM> 'Road SIgn' </EM>(foto 5), e <EM>'White Lines' </EM>per Volkswagen Italia. Una shortlist <IMG alt="" hspace=3 src="#SRV#/ImmaginiPub/505944273Print2copia.jpg" align=left vspace=3 border=0> anche per<EM> 'Sea Climber'</EM> realizzato da <STRONG>1861 United</STRONG> Milano per Yamaha Marine F300 Marine Motor. Tra i clienti figurano 3 aziende italiane: Riello, con 'Pullover' e 'Waistcoat' di Publicis Romania; Diesel, con 'Baby', 'Lipstick', 'Prayer', 'Stitches' e 'Blindman' di Marcel Paris; Automobili Lamborghini, con i soggetti 'The guards', 'Motor Scooter' e 'Fast Food' di Philipp und Keuntje Hamburg. </P> <P><IMG alt="" hspace=3 src="#SRV#/ImmaginiPub/505944545Print1.jpg" align=left vspace=3 border=0>Sono <STRONG>3 </STRONG>su 214 le shortlist italiane nell'<STRONG>Outdoor</STRONG>, categoria a cui erano stati iscritti 1149 lavori:<EM> 'A-B Travel more'</EM> di <STRONG>DDB Milano </STRONG>(foto 6) per Volkswagen Italia e i due soggetti <EM>'Nativity' </EM>e <EM>'Scream'</EM> di <STRONG>JWT Milano</STRONG> per il Museo del Fumetto. </P> <P>Nessuna delle 117 shortlist della categoria <STRONG>Media</STRONG>, presente per il secondo anno a Eurobest con 425 iscrizioni, è di un'agenzia italiana, ma Fiat Group, con <EM>'Interactive Poster'</EM> per Fiat 500 e<EM> 'Trolley Shelter'</EM> per Fiat Ducato, si è aggiudicata la shortlist grazie a <STRONG>Leo Burnett Frankfurt</STRONG>.</P> <P>Sempre grazie a <STRONG>Leo Burnett Frankfurt</STRONG>, Fiat Group è l'unico cliente italiano presente tra le 51 shortlist in <STRONG>Sales Promotion</STRONG>, a cui erano stati iscritti 159 lavori. Nel <STRONG>Direct</STRONG>, invece, non abbiamo conquistato nessuna shortlist, né come agenzia, né come cliente. 78 i lavori che concorreranno all'assegnazione dei premi per questa categoria su 250 iscritti. </P> <P>Domani saranno annunciate le shortlist per le categorie <STRONG>Interactive, Radio e Film</STRONG>, ma solo mercoledì sera, durante la cerimonia di premiazione che si terrà al Berns Hotel, a Stoccolma, sapremo chi vincerà. </P></div></div></div></article></div></div> </div>  <div class="col-md-6 col-narrow ml"> <div class="row"><div class="col-md-12"><div class="page-header fontVariant"><h4>LEGGI <small>le ultime notizie della sezione</small></h4></div></div></div><div class="row side-news"><article class="col-md-12"><div class="caption"><a href="/adv-express/creative-portfolio/advertising/creditsafe-sceglie-brv7-per-il-suo-debutto-in-comunicazione.html" title="Creditsafe sceglie BRV7 per il suo debutto in comunicazione. 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