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LO STORYTELLING DI ADVexpress: CAPTAIN MORGAN His Barber Speaks
Regista di lungometraggi Todd Field (In The Bedroom, 2001, Little Children, 2006) dirige uno spot character-driven - incentrato sul personaggio piuttosto che sulla storia - di quasi due minuti di solo dialogo.
Nel video di oggi del servizio di ADVexpress sullo storytelling nell’audiovisual content, uno spot che racconta un episodio di guerra ma che non ha paura di lasciare soltanto le parole per trasmettere inquietudine e pericolo imminente.
CAPTAIN MORGAN RUM His Barber Speaks
Regia di Todd Field (Smuggler, Los Angeles)
Regista di lungometraggi Todd Field (In The Bedroom, 2001, Little Children, 2006) dirige uno spot character-driven - incentrato sul personaggio piuttosto che sulla storia - di quasi due minuti di solo dialogo.
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Guarda lo spot.
Captain Morgan Rum è un prodotto di Diageo, il primo produttore di distillati al mondo, che prese il suo nome dal leggendario Captain Henry Morgan, in seguito Admiral Sir Henry Morgan, spietato e impavido corsaro privato (una specie di pirata legale) britannico del fine ‘600 che attaccava gli insediamenti spagnoli nei Caraibi per conto della marina inglese.
DIALOGO
“Don Alonzo was some years ago a notorious and desperate conquistador. But of late he lacked the qualities that make such men dangerous. The captain had no scarcity of enemies. But only Don Alonzo earned the title of ‘nemesis’. ‘Have we met before?’ Under the Captain I not only was a master of razor and comb but also a gunner aboard the Satisfaction. Our final run-in with Don Alonzo was off the coast of Rio de la Hacha. An angry storm was brewing and we took shelter in a cove. Hours later, Don Alonzo and his galleon encroached into the same cove, also seeking refuge from the storm. We had them outnumbered sixteen guns to their seven. You could almost smell the fear streaking through their vessel as the enemy cowards abandoned their posts and jumped ship like rats. Just at that moment, the Captain called me over. He looked at me. ‘Barber,’ he said, ‘give our friend the Don a proper trim.’ And so I did!”
Richard Ronan
richard.ronan@hotmail.it
CAPTAIN MORGAN RUM His Barber Speaks
Regia di Todd Field (Smuggler, Los Angeles)
Regista di lungometraggi Todd Field (In The Bedroom, 2001, Little Children, 2006) dirige uno spot character-driven - incentrato sul personaggio piuttosto che sulla storia - di quasi due minuti di solo dialogo.
Guarda lo spot. Captain Morgan Rum è un prodotto di Diageo, il primo produttore di distillati al mondo, che prese il suo nome dal leggendario Captain Henry Morgan, in seguito Admiral Sir Henry Morgan, spietato e impavido corsaro privato (una specie di pirata legale) britannico del fine ‘600 che attaccava gli insediamenti spagnoli nei Caraibi per conto della marina inglese.
DIALOGO
“Don Alonzo was some years ago a notorious and desperate conquistador. But of late he lacked the qualities that make such men dangerous. The captain had no scarcity of enemies. But only Don Alonzo earned the title of ‘nemesis’. ‘Have we met before?’ Under the Captain I not only was a master of razor and comb but also a gunner aboard the Satisfaction. Our final run-in with Don Alonzo was off the coast of Rio de la Hacha. An angry storm was brewing and we took shelter in a cove. Hours later, Don Alonzo and his galleon encroached into the same cove, also seeking refuge from the storm. We had them outnumbered sixteen guns to their seven. You could almost smell the fear streaking through their vessel as the enemy cowards abandoned their posts and jumped ship like rats. Just at that moment, the Captain called me over. He looked at me. ‘Barber,’ he said, ‘give our friend the Don a proper trim.’ And so I did!”
Richard Ronan
richard.ronan@hotmail.it