Premi
Eurobest 2015. Trionfano adam&eveDDB London e John Lewis con ‘Monty’s Christmas’ (GP FILM e INTEGRATED) e ‘Tiny Dancer’ (GP FILM CRAFT). Per l'Italia premiate JWT, LEO BURNETT, O&M E PUBLICIS
Publicis Heineken/The Live Tube vince un bronzo nel DIRECT e un oro in FILM CRAFT con The Hero/Heineken. Leo Burnett vince l'argento in INTERACTIVE con Samsung/Samsung Smart Playboard, un argento e un bronzo nel MEDIA e un bronzo in PR con P&G/Always BackMeApp. In Outdoor 4 Bronzi a JWT Samsung MiniCamera/Kiss - Workers. Nei FILM Bronzo a Ogilvy & Mather con Wind 'Una grande giornata'. adam&eveDDB, London vince il premio Agency of the Year. Advertiser of the Year è Mercedes-Benz.
Ieri Eurobest ha annunciato i vincitori dell'edizione 2015.
Per l'Italia brillano Publicis, Leo Burnett, JWT, Ogilvy & Mather.
Nel dettaglio, Publicis Heineken/The Live Tube vince un bronzo nel DIRECT.
Leo Burnett vince l'argento in INTERACTIVE con Samsung/Samsung Smart Playboard
Leo Burnett P&G/Always BackMeApp si aggiudica un argento e un bronzo nel MEDIA
In Outdoor 4 Bronzi a JWT Samsung MiniCamera/Kiss - Workers
In Pr Bronzo a Leo Burnett P&G/Always BackMeApp
Nei FILM Bronzo a Ogilvy & Mather con Wind 'Una grande giornata' (leggi news)
Nei Film Craft Oro a Publicis con The Hero/Heineken.
Ecco tutti i premiati
BRANDED CONTENT & ENTERTAINMENT
19 vincitori. 1 Grand Prix, 3 Gold, 7 Silver, 8 Bronze
Grand Prix: CHI & Partners London, UK, ‘Slide, Amazing in Motion’, Lexus International
CREATIVE EFFECTIVENESS
4 vincitori: 1 Grand Prix, 3 Creative Effectiveness Awards
Grand Prix: Forsman & Bodenfors Gothenburg, Sweden, ‘Live Test Series’, Volvo Trucks
DESIGN
27 vnicitori: 1 Grand Prix, 7 Gold, 7 Silver, 12 Bronze
Grand Prix: Rosapark Paris, France, ‘Sounds of the City’, Thalys Train Network
DIRECT
38 vincitori: 1 Grand Prix, 5 Gold, 13 Silver, 19 Bronze
Grand Prix: Les Gaulois Puteaux, France, ‘Snackholidays’, Transavia
FILM
18 vincitori: 1 Grand Prix, 3 Gold, 4 Silver, 10 Bronze
Grand Prix: adam&eveDDB London, UK, ‘Monty’s Christmas’, John Lewis Partnership
FILM CRAFT
40 vincitori: 1 Grand Prix, 8 Gold, 14 Silver, 17 Bronze
Grand Prix: adam&eveDDB London, UK, ‘Tiny Dancer’, John Lewis Financial Services
HEALTHCARE
9 vincitori: 1 Grand Prix, 2 Gold, 3 Silver, 3 Bronze
Grand Prix: Saatchi & Saatchi Geneva, Switzerland, ‘The HIV+ Issue’, Vangardist
INTEGRATED
5 vincitori: 1 Grand Prix, 1 Gold, 1 Silver, 2 Bronze
Grand Prix: adam&eveDDB London, UK, Monty’s Christmas’, John Lewis Partnership
INTERACTIVE
45 vincitori: 1 Grand Prix, 3 Gold, 13 Silver, 28 Bronze
Grand Prix: Wieden+Kennedy Amsterdam, The Netherlands, ‘Imagination Machine’, S7 Airlines
INNOVATION
5 vincitori: 1 Grand Prix, 4 Innovation Awards
Grand Prix: what3words London, UK, ‘3 Words to Address the World’, A Global Addressing Platform
MEDIA
41 vincitori: 1 Grand Prix, 7 Gold, 16 Silver, 17 Bronze
Grand Prix: Ogilvy Germany, Frankfurt, ‘Rabbit Race’, Media Markt
MOBILE
15 vincitori: 1 Grand Prix, 1 Gold, 8 Silver, 5 Bronze
Grand Prix: DDB Brussels, Belgium, ‘Phoneaddress’, Base
OUTDOOR
31 vincitori: 8 Gold, 13 Silver, 10 Bronze
PR
36 vincitori: 1 Grand Prix, 7 Gold, 14 Silver, 14 Bronze
Grand Prix: Saatchi & Saatchi Geneva, Switzerland, ‘The HIV+ Issue’, Vangardist
PRINT
14 vincitori: 1 Grand Prix, 2 Gold, 6 Silver, 5 Bronze
Grand Prix: Ogilvy Paris, France, ‘Coca-Cola Together-Peace’, ‘Coca-Cola Together-Love’, The Coca-Cola Company
PRINT & POSTER CRAFT
12 vincitori: 2 Gold, 3 Silver, 7 Bronze
PROMO & ACTIVATION
38 vincitori: 1 Grand Prix, 6 Gold, 17 Silver, 14 Bronze
Grand Prix: McCann Erickson Bucharest, Romania, ‘Sunday Grannies’, Vodafone Romania
RADIO
16 vincitori: 2 Gold, 4 Silver, 10 Bronze
GRAND PRIX FOR GOOD
FCB Inferno London, UK, ‘This Girl Can’, Sport England
Terry Savage, Chairman of Lions Festivals ha consegnato il premio di Advertiser of the Year a Mercedes-Benz grazie alla sua capacità diessere vero protagonista nella creatività.
Premi speciali
Network of the Year
1st Place: DDB Worldwide
2nd Place: BBDO Worldwide
3rd Place: Havas Creative Group
Agency of the Year
1st Place: adam&eveDDB, London
2nd Place: Forsman & Bodenfors, Gothenburg
3rd Place: BBDO Group Germany, Hamburg
Independent Agency of the Year
1st Place: Forsman & Bodenfors, Gothenburg
2nd Place: Serviceplan, Munich
3rd Place: Grabarz & Partners, Hamburg
Media Agency of the Year
1st Place: UM Romania, Bucharest
2nd Place: UM Frankfurt
3rd Place: Starcom MediaVest Group, Stockholm
eurobest Golden Palm
1st Place: Blink Productions
2nd Place: Pulse Films
3rd Place: Somesuch
La Francia si aggiudica 71 statuette ed è il Paese più premiato, seguita da Germania e Gran Bretagna (al top nella scorsa edizione). Da segnalare le performance di Romania, con 12 premi tra cui un Grand Prix, e della Svizzera con 16 premi e due Grand Prix.
EC
Per l'Italia brillano Publicis, Leo Burnett, JWT, Ogilvy & Mather.
Nel dettaglio, Publicis Heineken/The Live Tube vince un bronzo nel DIRECT.
Leo Burnett vince l'argento in INTERACTIVE con Samsung/Samsung Smart Playboard
Leo Burnett P&G/Always BackMeApp si aggiudica un argento e un bronzo nel MEDIA
In Outdoor 4 Bronzi a JWT Samsung MiniCamera/Kiss - Workers
In Pr Bronzo a Leo Burnett P&G/Always BackMeApp
Nei FILM Bronzo a Ogilvy & Mather con Wind 'Una grande giornata' (leggi news)
Nei Film Craft Oro a Publicis con The Hero/Heineken.
Ecco tutti i premiati
BRANDED CONTENT & ENTERTAINMENT
19 vincitori. 1 Grand Prix, 3 Gold, 7 Silver, 8 Bronze
Grand Prix: CHI & Partners London, UK, ‘Slide, Amazing in Motion’, Lexus International
CREATIVE EFFECTIVENESS
4 vincitori: 1 Grand Prix, 3 Creative Effectiveness Awards
Grand Prix: Forsman & Bodenfors Gothenburg, Sweden, ‘Live Test Series’, Volvo Trucks
DESIGN
27 vnicitori: 1 Grand Prix, 7 Gold, 7 Silver, 12 Bronze
Grand Prix: Rosapark Paris, France, ‘Sounds of the City’, Thalys Train Network
DIRECT
38 vincitori: 1 Grand Prix, 5 Gold, 13 Silver, 19 Bronze
Grand Prix: Les Gaulois Puteaux, France, ‘Snackholidays’, Transavia
FILM
18 vincitori: 1 Grand Prix, 3 Gold, 4 Silver, 10 Bronze
Grand Prix: adam&eveDDB London, UK, ‘Monty’s Christmas’, John Lewis Partnership
FILM CRAFT
40 vincitori: 1 Grand Prix, 8 Gold, 14 Silver, 17 Bronze
Grand Prix: adam&eveDDB London, UK, ‘Tiny Dancer’, John Lewis Financial Services
HEALTHCARE
9 vincitori: 1 Grand Prix, 2 Gold, 3 Silver, 3 Bronze
Grand Prix: Saatchi & Saatchi Geneva, Switzerland, ‘The HIV+ Issue’, Vangardist
INTEGRATED
5 vincitori: 1 Grand Prix, 1 Gold, 1 Silver, 2 Bronze
Grand Prix: adam&eveDDB London, UK, Monty’s Christmas’, John Lewis Partnership
INTERACTIVE
45 vincitori: 1 Grand Prix, 3 Gold, 13 Silver, 28 Bronze
Grand Prix: Wieden+Kennedy Amsterdam, The Netherlands, ‘Imagination Machine’, S7 Airlines
INNOVATION
5 vincitori: 1 Grand Prix, 4 Innovation Awards
Grand Prix: what3words London, UK, ‘3 Words to Address the World’, A Global Addressing Platform
MEDIA
41 vincitori: 1 Grand Prix, 7 Gold, 16 Silver, 17 Bronze
Grand Prix: Ogilvy Germany, Frankfurt, ‘Rabbit Race’, Media Markt
MOBILE
15 vincitori: 1 Grand Prix, 1 Gold, 8 Silver, 5 Bronze
Grand Prix: DDB Brussels, Belgium, ‘Phoneaddress’, Base
OUTDOOR
31 vincitori: 8 Gold, 13 Silver, 10 Bronze
PR
36 vincitori: 1 Grand Prix, 7 Gold, 14 Silver, 14 Bronze
Grand Prix: Saatchi & Saatchi Geneva, Switzerland, ‘The HIV+ Issue’, Vangardist
14 vincitori: 1 Grand Prix, 2 Gold, 6 Silver, 5 Bronze
Grand Prix: Ogilvy Paris, France, ‘Coca-Cola Together-Peace’, ‘Coca-Cola Together-Love’, The Coca-Cola Company
PRINT & POSTER CRAFT
12 vincitori: 2 Gold, 3 Silver, 7 Bronze
PROMO & ACTIVATION
38 vincitori: 1 Grand Prix, 6 Gold, 17 Silver, 14 Bronze
Grand Prix: McCann Erickson Bucharest, Romania, ‘Sunday Grannies’, Vodafone Romania
RADIO
16 vincitori: 2 Gold, 4 Silver, 10 Bronze
GRAND PRIX FOR GOOD
FCB Inferno London, UK, ‘This Girl Can’, Sport England
Terry Savage, Chairman of Lions Festivals ha consegnato il premio di Advertiser of the Year a Mercedes-Benz grazie alla sua capacità diessere vero protagonista nella creatività.
Premi speciali
Network of the Year
1st Place: DDB Worldwide
2nd Place: BBDO Worldwide
3rd Place: Havas Creative Group
Agency of the Year
1st Place: adam&eveDDB, London
2nd Place: Forsman & Bodenfors, Gothenburg
3rd Place: BBDO Group Germany, Hamburg
Independent Agency of the Year
1st Place: Forsman & Bodenfors, Gothenburg
2nd Place: Serviceplan, Munich
3rd Place: Grabarz & Partners, Hamburg
Media Agency of the Year
1st Place: UM Romania, Bucharest
2nd Place: UM Frankfurt
3rd Place: Starcom MediaVest Group, Stockholm
eurobest Golden Palm
1st Place: Blink Productions
2nd Place: Pulse Films
3rd Place: Somesuch
La Francia si aggiudica 71 statuette ed è il Paese più premiato, seguita da Germania e Gran Bretagna (al top nella scorsa edizione). Da segnalare le performance di Romania, con 12 premi tra cui un Grand Prix, e della Svizzera con 16 premi e due Grand Prix.
EC