Foreign Office

Balich Worldwide Shows Mea signs 'Dubai World Cup Show'

The 'widest' performance ever staged by new agency based in Dubai for the most important horse racing event in the world.

Balich Worldwide Shows created a live performance, for the first time through its Middle East company, for the 22nd edition of the Dubai World Cup, the most anticipated meeting on the international racing calendar.
 
The Dubai World Cup’s ‘home’, the Meydan Racecourse and Grandstand, is the world's largest integrated racing facility, with a seating capacity of more than 60.000 spectators that hosted the event on last March 25th. It is the biggest venue BWS has ever produced a live event in, 1.5 kilometres long, with one of the widest Led screens in the world, a whole football field long.
 
The Dubai World Cup Show celebrated the whole world gathering in the place where passion for horses was born. The finest thoroughbreds, the greatest jockeys and spectators have come from five continents to share this experience. The importance of the event was marked by the Vice President, Prime Minister of the UAE and Ruler of Dubai, HH Sheikh Mohammed bin Rashid Al Maktoum’s presence.
 
Balich Worldwide Shows created a sequence of entertainment segments that provided a fil rouge for the whole day, integrating shows and races, using video content, special effects andlive performances. The day ended with a literal bang: the sky was 'lit up' by 80 synchronised drones and an unprecedented firework display followed by the concert of international superstar Sia.

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Credits:

Creative Director: Francisco Negrin
Project Manage: Fabrizio Audagnotto
Creative Team: Anghela Alò, Gabriela Flores


Balich Worldwide Shows Mea is the new company based in Dubai founded by Worldwide Shows Corporation S.p.a. in 2017 to create, manage and produce large-scale events, shows, opening ceremonies and celebrations in the GCC Area. 

Worldwide Shows Corporatio