UPDATE:
Casiraghi su 'La stanza degli abbracci' di Tornatore. "Per 'vendere' un vaccino alla popolazione italiana serve un linguaggio di larga sintonia e di qualcuno che parli tutti i giorni alla 'casalinga di Voghera”'. È qui che entra in campo il mestiere"Blogmeter: novità al vertice e nuovo piano triennale. Angelo Palumbo diventa Amministratore Delegato e Sacha Monotti Graziadei assume il ruolo di Presidente del BoardLombardi su 'La stanza degli abbracci'. "Hanno chiamato Tornatore invece di un'agenzia o di un creativo perchè tranne Sanna e Toscani, nessun grande pubblicitario italiano è noto al grande pubblico e pochi sono conosciuti dalla politica e dai giornali"Allianz è Main Partner e Membro Benemerito della Fondazione Teatro Donizetti di Bergamo fino al 2025Fiera Milano posiziona miart 2021 dal 17 al 19 settembre, dopo il Salone del Mobile e prima della Milano Fashion Week21iLAB punta all’experience marketing acquisendo l’agenzia Senspin specializzata in sensory designGitto (ADCI) su 'La stanza degli abbracci' di Tornatore. "Un buon film. Le agenzie 'snobbate'? Non è una questione di credibilità dell'industry"Bozza (Grey) su 'La stanza degli abbracci' di Tornatore. "La comunicazione è una scienza fatta di regole, procedure e anni di esperienza. Credo che affidare tutta questa responsabilità ad un premio Oscar sia stata una decisione molto superficiale"MisterBonny sceglie GFT per lo sviluppo della propria piattaforma di e-commerceDiana Guarino è la nuova trade marketing manager di Varta al posto di Nicoletta Mastromauro, nominata National Key Account per clienti GDO e private label
Foreign Office

Saudi Arabia unveils ground-breaking pavilion design for Expo 2020 Dubai

Balancing the richness of the nation’s history, culture and natural wonders with the boundless energy and creativity of its people, the pavilion will immerse visitors in an experience of the Kingdom’s transformation - a country where rich tradition, ambition and innovation are shaping its, and the world’s, future.Construction of the pavilion, designed by Boris Micka Associates, began in early February 2019.

The Kingdom of Saudi Arabia on Sunday unveiled the design of its pavilion for the Expo 2020 Dubai. The pavilion will be second in size only to that of the UAE, covering an area the size of two football pitches.  

The distinctive and memorable structure  symbolizes the Kingdom’s welcoming character, heritage and unlimited drive.  The facade opens like a large window into the future, soaring into the sky and reflecting a society deeply rooted in its culture with unlimited ambition. 

Balancing the richness of the nation’s history, culture and natural wonders with the boundless energy and creativity of its people, the pavilion will immerse visitors in an experience of the Kingdom’s transformation - a country where rich tradition, ambition and innovation are shaping its, and the world’s, future.

A path will take visitors through displays that highlight Saudi Arabia’s openness to business and tourism, and its desire to forge links and collaborate with other countries to create a better future for everyone. 

“This extraordinary and innovative design perfectly captures the determination of the Kingdom to fulfill its promise of being an ambitious nation while conveying a message of dynamism and partnership to the world,” said His Excellency Mohammed Al-Tuwaijri, Minister of Economy and Planning and Chairman of the Supervisory Committee for the Kingdom of Saudi Arabia’s participation in Expo 2020 Dubai. 

Al-Tuwaijri added: “All Saudis can be proud of the vision that this ground-breaking pavilion will deliver to the world, and we look forward to inviting global citizens to share in the exciting story of our thriving and vibrant society.”

Her Excellency Reem Al Hashimy, UAE Minister of State for International Cooperation and Director General of Dubai Expo 2020 Bureau, said: “The Kingdom of Saudi Arabia’s pavilion at Expo 2020 will offer visitors a chance to experience the country’s rich heritage and culture, while demonstrating how our region is working together to create a better future for everyone. We look forward to welcoming our brothers and sisters from the Kingdom as they join us for the first ever World Expo to be held in the Middle East, Africa and South Asia region.”

Construction of the pavilion, designed by Boris Micka Associates, began in early February 2019. The structure will be instantly recognizable to Expo visitors and spark their interest to further explore the pavilion.  

To date, 190 nations have confirmed their participation in Expo 2020. Organizers expect 25 million visitors between 20 October 2020 and 10 April 2021, with 70 per cent of visitors coming from outside the UAE – the highest proportion of international visitors in the 168-year history of World Expos.

CB