NEWS DALL'ESTERO (Germania) - Eight Galaxy Awards for Hagen Invent

The awards simply rained down in New York for Düsseldorf-based event marketing agency Hagen Invent: at Galaxy Awards, one of the biggest awards ceremonies in the international marketing calendar, the experts for live communication won one gold, four silver, an honours and two bronze awards. 

The international panel of experts from the worlds of advertising and marketing awarded prizes in five different categories for Hagen Invent’s best concepts and implementations. 

Hagen Invent won gold in the ‘Special Events: Corporate’ category, alongside Schmidhuber and KMS Blackspace, for the Audi A3 dealer meeting in Copenhagen in 2012. The spectacular event that marked the launch of the new Audi A3 not only wowed the 3,500 guests from 80 different countries, but also the panel of judges at the Galaxy Awards. 

The experts at Hagen Invent were also awarded silver in the same category for the Sevilla Speed Days, when around 1,000 R8 dealers and select customers from around the world came to southern Spain in November 2012 to test-drive the latest-generation Audi R8. The Sevilla Speed Days, which Hagen Invent implemented together with the Munich-based architects oettle ferber associates and the design agency tisch13, also won silver in the category ‘Public Relations: Event Marketing’. 

The 2012 Toyota ‘Hybrid Summer’ campaign, planned and implemented as a cross- media campaign by Hagen Invent alongside the Toyota lead agency KPP Event, was awarded an amazing five gongs: headed by popular German celebrities such as Jan-Josef Liefers, Axel Prahl and Thomas D, it won silver in both the ‘Special Event: Product Awareness’ and ‘Public Relations: Awareness’ categories. 

There was also a bronze each for ‘Special Event: Customer’ and ‘Promotion: New Product Introduction’, and an honours award in ‘Public Relations: Event Marketing’. The exceptional achievement of the project in the categories of Event, Promotion and Public Relations reflects the successful 360-degree activation of the target group across all relevant channels. 

The Galaxy Awards are held by the New York organisation MerComm, Inc. which has presented accolades for exceptional projects in all marketing disciplines since 1987, including live communication, Atl campaigns, design, promotion and public relations.