E20 Express Logo
E20 Express Logo
UPDATE:
Sorrell (S4 Capital): L’IA rivoluziona in modo strutturale il modello delle agenzie pubblicitarie. Budget e creatività saranno guidati dagli algoritmiCannes Lions riparte dall'autenticità. Phil Thomas: "Meno iscrizioni, ma lavori più veri. E l'AI diventerà presto la norma"Cannes Lions 2026. Bartoletti (Indiana Production): "Utilizziamo visioni e idee pre-AI pensando di risolvere nuovi problemi. È il sistema che deve cambiare. Servono fiducia, rapporti duraturi, gare eque e il coraggio di rinnovarsi”Cannes Lions 2026. Nessun progetto Italiano premiato in Film, Titanium, Sustainable Development Goals e Glass. I GP vanno a UK, Australia, Kenya e Brasile. Il Grand Prix for Good al VenezuelaCannes Lions 2026. Con 2 Grand Prix e 24 leoni LePub Milan è Agenzia dell'anno e, di conseguenza, Heineken Brand of the Year. Nessun'altra agenzia italiana va a podio. Gucci conquista 2 Leoni ma senza creatività Made in ItalyCannes Lions 2026. A LePub il titolo Agency of the Year grazie a 2 Grand Prix e 24 leoni. Bertelli: "La creatività deve tornare a creare desiderio. Le grandi campagne si costruiscono fidandosi delle agenzie"Al via a Roma le celebrazioni per ‘Vespa Roma 2026 – 80 years of an icon’Opel scende in spiaggia con Radio Deejay: il brand è sponsor ufficiale del tour estivo ‘Beach Like a Deejay 2026’Balocco rinnova la sponsorizzazione con la Granfondo ‘La Fausto Coppi Generali’adidas sbarca ai Mondiali di Calcio 2026 con il ‘Trionda Tour’, un hub mobile tra influencer marketing e content creation
  1. Home
  2. e20express
  3. Foreign Office
  4. Vok Dams TrendLab: a cult event with potential
Foreign Office

Vok Dams TrendLab: a cult event with potential

The annual TrendLab is an exclusive event to which, in addition to specialist journalists, only customers and potential customers are invited to discuss current developments and to get to know new trends.

When the internationally operating agency group VOK DAMS worldwide invites to its annual TrendLab, the industry listens. After all, it is an exclusive event to which, in addition to specialist journalists, only customers and potential customers are invited to discuss current developments and to get to know new trends.

More than 100 participants followed the invitation to Frankfurt to discuss the question of how agility and agile working methods will change the event industry today and in the future.

Alongside Colja M. Dams, agency group CEO, who illustrated how implementing agile event management from agile mindset to agile values ​​and principles through a variety of agile trading tools,

Keynote speaker John M. Cohn, IBM Fellow IoT, said in his speech "The Importance of Play" that the playful approach not only makes creativity possible, but is also a suitable tool to deal better with breaks in life or in the development of brands.

Agility could be experienced. For example, with the first public presentation of the new VOK DAMS tool "Out of the Box". “Digital tools” gave participants new digital optimization tools for guest management. At the station "Agile Agency" gave the digital Taskforce of VOK DAMS an insight into the experiences in the concrete implementation of Agile Event Marketing in practice.

Agile Transformation of Events: The 21st VOK DAMS TrendLab once again thrilled the participants and continues the series of events that has become a cult item for information, discussion and the exchange of experiences for an exclusive group of guests.

A small cinematic impression under: www.youtube.com.

MG

 

LEGGI le ultime notizie della sezione