Vok Dams worldwide stages the new flagship of BMW

Immediately before the well-known Los Angeles Auto Show the BMW Group will present an extraordinary view of the electromobile and autonomous future of the BMW brand in an exciting pre-event.

The City Market Social House in Los Angeles was the venue for the presentation of the BMW Vision iNEXT to selected press representatives before the car was shown at the fair.

It was a perfect task for the Munich office of the agency for events and live-marketing Vok Dams, which had already accompanied the unique BMW Vision iNEXT World Flight project.

The conception and implementation included extraordinary media and personnel presentations and, of course, the autonomous entry of the Vision iNEXT into the spotlight. The concept of the 'My Favourite Place' was taken up in the location by affectionate decoration elements and made additionally experiencable.

A concept that was a complete success and aroused the emotions of the participants. They were attuned to a customer-centric mobility and technology company and experienced first-hand a purely electrically highly automated, approximately 5-meter-long E-SUV. A vehicle designed as a mobile space that combines a 'feel-good space' with comprehensive digitalisation.