Industry
ITALY - Sinergie joins the European network '27names'
The European association of live communication and event agencies,
founded in 2009, is expanding and it has welcomed the Italian agency
into its ranks. In addition to Italy, there are agencies from 16
countries currently involved in the project.
The 27names network has welcomed a
new member into its ranks: the Italian agency Sinergie.
The European association of live communication and event agencies, founded in 2009 with the goal of offering clients creativity, strategy and operational excellence at a global level, is expanding. Becoming a member of the network is perceived by European agencies as a strategic move.
In addition to Italy, there are agencies from 16 countries currently involved in the project: Austria – Hallamasch, Belgium - The Oval Office, Denmark – Brandvenue, Estonia – Event Masters, Finland – Troi, France – Magic Garden, Germany – Concept X, Ireland – Verve, Latvia - Ideju Instituts, Luxemburg – Mediation, The Netherlands – Bureau voor Reuring, Norway – Fieldwork, Portugal - UP Partner, Spain – Brandvenue, Sweden- A loud minority and England – WRG. In the near future other European countries will be added to the list.
“We are very happy about this opportunity to work with other agencies that share our vision of the future of our industry” – explains Graziano Mascheri (image), CEO – Products & Quality Director Sinergie. “Through 27names, we will be able to improve how we work by tapping into a network of European partners and clients that are leaders in communication and events.”
The members of 27names met recently to plan the association’s future and discuss the next developments of the project. Thinking globally and acting locally: this is the goal of the European network. Each agency in fact deeply understands its own domestic market and can help support the others there. As of today, Sinergie will be the representative agency for Italy.