Advertising

Gunn Report 2012: Canal+ con 'The Bear' il film più premiato

La classifica della creatività worldwide giunta alla sua 14a edizione, ha reso note online le agenzie e le campagne più premiate dello scorso anno. Lo spot Canal+ - The Bear firmato BETC Paris  risulta il film più premiato non solo nel 2012 ma anche nei 14 anni di storia del Gunn Report. Tra le aziende la più premiata è Volkswagen, tra i Paesi gli Usa e tra i network BBDO si classifica al primo posto
Il Gunn Report, la classifica della creatività worldwide giunta alla sua 14a edizione, ha reso note online sul sito www.gunnreport.com le agenzie e le campagne più premiate del 2012.

Questi i principali risultati:

The Most Awarded Commercials in The World in 2012

1. Canal+ • The Bear (BETC, Paris)



Guarda lo spot.

2. BGH Silent Air • Dads In Briefs campaign (Del Campo Nazca Saatchi & Saatchi, Buenos Aires)

3. Doritos Dips • Dip Desperado (AMV BBDO, London)

4. Chipotle • Back To The Start (Creative Artists Agency, Los Angeles)

5. John Lewis • The Long Wait (Adam&EveDDB, London)



The Most Awarded Print Ads & Campaigns in The World in 2012

1. Samsonite Suitcases • Heaven And Hell (JWT Shanghai)

2. Pictionary • Quick Draw Wins campaign (Ogilvy Malaysia, Kuala Lumpur)

3. Coca-Cola • #Cokehands (Ogilvy & Mather, Shanghai)

3. Ministry of Defence Colombia • Rivers of Light (Lowe-SSP3, Bogota)

5. The Sunday Times Rich List • Rich List 2012 (CHI & Partners, London)

5. Volkswagen Park Assist • Nightmare Spots campaign (DDB, Sydney)



The Most Awarded Digital in The World in 2012

1. Intel • The Museum of Me (Projector, Tokyo)

2. Google Chrome • OkGo - All Is Not Lost (Hakuhodo, Tokyo)

2. Philips • Obsessed With Sound (Tribal DDB, Amsterdam)

2. US State Department • Slavery Footprint (Muh-Tay-Zik/Hof-fer (San Francisco)

5. American Express • Small Business Gets An Official Day (CP+B, Boulder/Digitas, NY)

5. Chipotle • Back To The Start (Creative Artists Agency, Los Angeles)

5. CNN • The CNN Ecosphere (Heimat, Berlin)

5. Skittles • Touch The Rainbow (BBDO, Toronto)



The Most Awarded All Gunns Blazing in The World in 2012

1.  Amex’s “Small Business Gets An Official Day” (from Boulder, Colorado), obliged the US Senate to vote in a new and permanent Official Day in the national’s calendar.

2. National Australia Bank • Break Up (Clemenger BBDO Proximity, Melbourne)

3. Engagement Citoyen • The Return of Dictator Ben Ali (Memac Ogilvy Label, Tunis)

3. Mercedes-Benz F-Cell • The Invisible Drive (Jung von Matt, Hamburg)

4. Troy Public Library • Book Burning Party (Leo Burnett, Detroit)


The Most Awarded Countries in The World in 2012

1. USA

2. UK

3. Australia

4. Japan

5. Argentina

5. Brazil


The Most Awarded Advertisers in The World in 2012

1. Volkswagen

2. Google

3. Nike

4. Coca-Cola

5. Mercedes-Benz



The Most Awarded Production Companies in The World in 2012

1. MJZ

2. Soixan7e Quin5e (Paris)

3. Rattling Stick (London, Los Angeles)

4. Nexus (London)

4. Primo (Buenos Aires)

4.  Propaganda (Tunis)


The Most Awarded Director in The World in 2012

1. Matthijs van Heijningen (regista di The Bear)

2. The Glue Society (Australia, UK)

3. Nico&Martin (Argentina)

4. Johnny Kelly (UK)

4. Tom Kuntz (USA)


The Most Awarded Agency in The World in 2012

1. Wieden+Kennedy (Portland, New York).

2. Del Campo Nazca Saatchi & Saatchi (highest ever ranking)

3. BBH (London) (highest ever ranking)

4. AlmapBBDO (Sao Paulo)

5. Adam&EveDDB (London)

5. Dentsu (Tokyo / Fukuoka)



The Most Awarded Agency in Digital in The World in 2012

1. First time winner from Japan - Hakuhodo (Tokyo)

2. AlmapBBDO (Sao Paulo)

2. R/GA (New York)

4. DDB / Tribal DDB (Amstelveen)

4. Party Inc (Tokyo)


The Most Awarded Agency Network in The World in 2012

1. BBDO

2. DDB

3. Ogilvy

4. Leo Burnett

5. Y&R (highest ever ranking)

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