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LO STORYTELLING DI ADVexpress: MCDONALD’S Festive Christmas
Nel video di oggi del servizio di ADVexpress sullo storytelling nell’audiovisual content, un posto dove rifugiarsi per chi rifiuta gli eccessi di Natale.
Nel video di oggi del servizio di ADVexpress sullo storytelling nell’audiovisual content, un posto dove rifugiarsi per chi rifiuta gli eccessi di Natale.
MCDONALD’S Festive Christmas
Regia di Neil Gorringe (Moxie Pictures, London)
Nelle mani di Leo Burnett (London), McDonald’s riconosce che non tutti amano la stagione natalizia e il suo contorno di televisione sovrabbondante, calzini sfarzosi e tacchino freddo del giorno dopo.
Un voice over in rima nello stile di ‘Liverpool poet’ Roger McGough, il poeta del popolo che si destreggia con giochi di parole senza pretese ma pieni di sfumature, è narrato dal celebre caratterista scozzese Brian Cox, l’originale Hannibal Lecter in Manhunter (Michael Mann, 1986).
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VOICE OVER
Now somewhere near you is a place you can go
Where everything’s real, apart from fake snow.
Where the bleary-eyed head after the snog-office-party
And mingle, some single, with the glitterati.
After scouring the shops or pantomime-clapping
Some go and get wrapped up in fiddly-stick wrapping.
You can go all aglow or lurch in quite perky
For the great escape from all that cold turkey.
Then the boggle-eyed gogglers, quite sick of the box,
Rocking up in loud jumpers and a mockery of socks.
We’re here, don’t you fear, with our own brand of cheer
For the lovers and loathers of this time of year.
Come in formal, uniformal, but to get back to normal,
We don’t make a fuss, no, not us, it’s our pleasure.
Not expectations from relations, and a smile for good measure.
And beside all this glass made from fire-blasted sand
Is a door you’ll adore, when it’s pushed with your hand.
SUPER
There’s a McDonald’s for everyone at Christmas
Richard Ronan
richard.ronan@hotmail.it
MCDONALD’S Festive Christmas
Regia di Neil Gorringe (Moxie Pictures, London)
Nelle mani di Leo Burnett (London), McDonald’s riconosce che non tutti amano la stagione natalizia e il suo contorno di televisione sovrabbondante, calzini sfarzosi e tacchino freddo del giorno dopo.
Un voice over in rima nello stile di ‘Liverpool poet’ Roger McGough, il poeta del popolo che si destreggia con giochi di parole senza pretese ma pieni di sfumature, è narrato dal celebre caratterista scozzese Brian Cox, l’originale Hannibal Lecter in Manhunter (Michael Mann, 1986).
Guarda il video
VOICE OVER
Now somewhere near you is a place you can go
Where everything’s real, apart from fake snow.
Where the bleary-eyed head after the snog-office-party
And mingle, some single, with the glitterati.
After scouring the shops or pantomime-clapping
Some go and get wrapped up in fiddly-stick wrapping.
You can go all aglow or lurch in quite perky
For the great escape from all that cold turkey.
Then the boggle-eyed gogglers, quite sick of the box,
Rocking up in loud jumpers and a mockery of socks.
We’re here, don’t you fear, with our own brand of cheer
For the lovers and loathers of this time of year.
Come in formal, uniformal, but to get back to normal,
We don’t make a fuss, no, not us, it’s our pleasure.
Not expectations from relations, and a smile for good measure.
And beside all this glass made from fire-blasted sand
Is a door you’ll adore, when it’s pushed with your hand.
SUPER
There’s a McDonald’s for everyone at Christmas
Richard Ronan
richard.ronan@hotmail.it