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LO STORYTELLING DI ADVexpress: RAINFOREST ALLIANCE Follow The Frog
Nel video di oggi del servizio di ADVexpress sullo storytelling nell’audiovisual content, un racconto velocizzato ma eloquente, già proposto ai lettori lo scorso settembre, che è stato premiato con un Bronze Lion nella categoria Short Format Internet Film oltre ad essere shortlisted per la regia nel Film Craft.
RAINFORST ALLIANCE Follow The Frog
Regia, copy e film editing di Max Joseph (Hungry Man, Los Angeles)
VOICE OVER
You are a good person. You spend time with your family. You work out at the gym. You conserve water while showering. You like nice clothes. You give to charity. You recycle. You drive a Prius but you use your bike when you can. You enjoy the occasional distraction at work. And you always send a card on Mother's Day. Always! But there's a part of you that tells yourself you're not so good.
That you could be doing more. That the world is falling apart at the seams and all you've been doing is yoga. One day you see that the rainforest is being destroyed at a staggering rate of 32 million acres a year. That's the equivalent of one football-field every 78 seconds. You feel bad, angry, guilty. You've been apathetic for too long. You want to do something about it. You must do something about it. Well, this is what you're not going to do.
You're not going to quit your job, leave your family, get on the next flight to Nicaragua, take a bus to the edge of the jungle, then hoof it across rivers, lakes and streams on a quest to the very heart of the rainforest. Take me to the heart of the rainforest.
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VOCE CELLULARE
You're getting closer. You're almost there. You have arrived!
VOICE OVER
You're not going to ingratiate yourself with the local tribesmen, go to great lengths to earn their respect and trust... It is around now you realize you are living out the clichéd gringo fantasy of becoming an honorary native in leading the resistant forces. But, screw it! If they could do it, so can you! I'm gonna save you!... You're not going to coordinate and occupy the rainforest movement, realize it's hopeless, summon the power of the gods, lead a revolution against the deforesters and their multi-national
employers in an apocalyptic once-and-for-all battle to save humanity, only to awaken two days later in an El Salvadorean hospital with two toes missing on your left foot, hobble out of Central America, up through Mexico, across the Sierra Madre where you break down and have your first cigarette in four years, accidently start a wildfire, killing off the endangered species that once served as your occupational distraction, and finally make it back home, only to find that you've been replaced at work by a guy named TJ, and that things at home are not what they used to be. You're not going to do any of these things.
But what you can do is Follow The Frog. Buying Rainforest Alliance-certified products ensures the future of our rainforests. So that you don't have to do the things you shouldn't do anyway. Just follow the frog.
Richard Ronan
richard.ronan@hotmail.it
Regia, copy e film editing di Max Joseph (Hungry Man, Los Angeles)
VOICE OVER
You are a good person. You spend time with your family. You work out at the gym. You conserve water while showering. You like nice clothes. You give to charity. You recycle. You drive a Prius but you use your bike when you can. You enjoy the occasional distraction at work. And you always send a card on Mother's Day. Always! But there's a part of you that tells yourself you're not so good.
That you could be doing more. That the world is falling apart at the seams and all you've been doing is yoga. One day you see that the rainforest is being destroyed at a staggering rate of 32 million acres a year. That's the equivalent of one football-field every 78 seconds. You feel bad, angry, guilty. You've been apathetic for too long. You want to do something about it. You must do something about it. Well, this is what you're not going to do.
You're not going to quit your job, leave your family, get on the next flight to Nicaragua, take a bus to the edge of the jungle, then hoof it across rivers, lakes and streams on a quest to the very heart of the rainforest. Take me to the heart of the rainforest.
Guarda il videoVOCE CELLULARE
You're getting closer. You're almost there. You have arrived!
VOICE OVER
You're not going to ingratiate yourself with the local tribesmen, go to great lengths to earn their respect and trust... It is around now you realize you are living out the clichéd gringo fantasy of becoming an honorary native in leading the resistant forces. But, screw it! If they could do it, so can you! I'm gonna save you!... You're not going to coordinate and occupy the rainforest movement, realize it's hopeless, summon the power of the gods, lead a revolution against the deforesters and their multi-national
employers in an apocalyptic once-and-for-all battle to save humanity, only to awaken two days later in an El Salvadorean hospital with two toes missing on your left foot, hobble out of Central America, up through Mexico, across the Sierra Madre where you break down and have your first cigarette in four years, accidently start a wildfire, killing off the endangered species that once served as your occupational distraction, and finally make it back home, only to find that you've been replaced at work by a guy named TJ, and that things at home are not what they used to be. You're not going to do any of these things.
But what you can do is Follow The Frog. Buying Rainforest Alliance-certified products ensures the future of our rainforests. So that you don't have to do the things you shouldn't do anyway. Just follow the frog.
Richard Ronan
richard.ronan@hotmail.it