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LO STORYTELLING DI ADVexpress: STOWFORD PRESS CIDER Men of Character

Nel video di oggi del servizio di ADVexpress sullo storytelling nell’audiovisual content, un rarissimo esempio di creatività inglese contagiata da un altro paese (addirittura una ex-colonia).
STOWFORD PRESS CIDER Men of Character
Regia di Ed Morris (Rattling Stick, London)

Con creatività di WCRS (London), il sidro inglese Stowford Press rivisita una strada battuta da anni (troppi) dalle birre australiane, celebrando i gesti di carattere (se non eroici) dell'uomo comune.



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VOICE OVER
It’s standing up. Standing proud. Standing any which way but down. It’s keeping that barbecue blazing on till the storm clouds part. It’s braving shorts when all around you dare not bare leg. When it’s ten deep at the bar it’s keeping your upper lip forever stiff. It’s building a bridge over troubled water. Then a bridge over that bridge. That’s two bridges! It’s rising to every occasion. Never buckling. Never flinching. Through thick and thin. Then back through thick again. It’s fighting fire with fire and winning. Super fire. It’s character, my friends, and it calls for a Stowford Press Cider. Slowly matured for a little extra character of its own. Stowford Press. From Westons Cider. Press on.

Richard Ronan
richard.ronan@hotmail.it