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LO STORYTELLING DI ADVexpress: WITHINGS Beautiful Naked Stop-Motion
Nel video di oggi del servizio di ADVexpress sullo storytelling nell’audiovisual content, cento giovani estoni si spogliano per raccontare una nuda verità del corpo.
WITHINGS Beautiful Naked Stop-Motion
L'agenzia britannica Man+Hatchet (London) crea un filmato per il brand Withings, produttore di articoli digitali elettronici per la salute (Tensiometro Intelligente, Smart Baby Monitor, Bilancia Wireless). La campagna Knowledge is Health affronta il timore e l'imbarazzo diffuso del proprio corpo. Girato in tre giorni di stop-motion in Estonia con cento comparse nude, il filmato racconta di Sam, che non supportava la visione di se stesso nudo finché ascoltando suo corpo imparò ad amarlo.
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Guarda il video.
VOICE OVER
Here is a man.
He is called Sam.
And here is Sam’s body.
Sam isn’t a fan.
All that Sam wanted
Was to look better naked.
But seeing his body
He felt so deflated.
Then one rainy day,
Sam’s body said “Hey!
It’s time that you listened
To what I’ve got to say.”
Out came the sun.
Sam’s body said “Let’s run!”
Sam couldn’t believe it.
Running was fun!
So was dancing,
Jumping and swimming.
Sam promised his body
Need never stop listening.
Now there is Sam.
He’s not the same man.
He knows his own body,
And Sam’s a huge fan.!
Richard Ronan
richard.ronan@hotmail.it
L'agenzia britannica Man+Hatchet (London) crea un filmato per il brand Withings, produttore di articoli digitali elettronici per la salute (Tensiometro Intelligente, Smart Baby Monitor, Bilancia Wireless). La campagna Knowledge is Health affronta il timore e l'imbarazzo diffuso del proprio corpo. Girato in tre giorni di stop-motion in Estonia con cento comparse nude, il filmato racconta di Sam, che non supportava la visione di se stesso nudo finché ascoltando suo corpo imparò ad amarlo.
Guarda il video.VOICE OVER
Here is a man.
He is called Sam.
And here is Sam’s body.
Sam isn’t a fan.
All that Sam wanted
Was to look better naked.
But seeing his body
He felt so deflated.
Then one rainy day,
Sam’s body said “Hey!
It’s time that you listened
To what I’ve got to say.”
Out came the sun.
Sam’s body said “Let’s run!”
Sam couldn’t believe it.
Running was fun!
So was dancing,
Jumping and swimming.
Sam promised his body
Need never stop listening.
Now there is Sam.
He’s not the same man.
He knows his own body,
And Sam’s a huge fan.!
Richard Ronan
richard.ronan@hotmail.it