Integrated
Heineken celebra la bellezza di tornare a incontrarsi dopo il lockdown con Publicis Italy/Le Pub
Dopo le campagne con cui Heineken ha raccontato la quotidianità dei consumatori in lockdown, ora la company, dopo le riaperture, lancia una campagna dal titolo 'A lockdown love story' nella quale celebra la bellezza di incontrarsi di nuovo live, attraverso la storia di due ragazzi, Lola e Charlie, che dopo essersi conosciuti giocando sul web, decidono di fissare il primo appuntamento in un locale, dove nasce 'la scintilla' tra i due. Del resto non c'è niente di più bello di vedersi nel mondo reale.
La creatività è di Publicis Italy/Le Pub, la regia è firmata da Show Yanagisawa.
CREDITS
HEINEKEN
Sr. Director Global Heineken Brand: Bram Westenbrink
Heineken Communication Director: Daniela Iebba
Heineken Global Communications Manager: Guilherme De Marchi Retz
Heineken Digital Director: Rob van Griensven
Heineken Global Digital Production Manager: Bram Reukers
PUBLICIS ITALY/Le Pub
Global Chief Creative Officer Publicis WW: Bruno Bertelli
Chief Creative Officer: Cristiana Boccassini
Chief Creative Officer: Mihnea Gheorghiu
Global Executive Creative Director: Milos Obradovic
Creative Director: Alessandro Candito
Senior Copywriter: Christopher Penman
Art Director: Daniele Tesi
Copywriter: Nicolò Santovincenzo
Global Strategy Director: Daniel Vargas Gomez
Global Strategy Director: James Moore
Global Data Strategist: Ilko Petkov
Head of TV: Francesca Zazzera
Producer: Tania Dal Pra
Le Pub Ams GM/ Global Client Service Director: Eleni Charakleia
Group Account Director: Ilaria Castiglioni
Account Manager: Marta Wereszczynska
Account Executive: Tinatin Prangishvili
Production Company: DIVISION
Director: Show Yanagisawa
Executive Producer: Jules de Chateleux
Producer: Aurelie Bruneau
Production Company (Japan):TYO Inc.
Producer: Hiroki Yaginuma
Producer: Takumi Fujiwara
Producer: Maki Osada
Production Manager: Ryosuke Murooka
DOP: Gen Ito
Production Designer: Yukiko Kuribayashi
Wardrobe Stylist: Yasuhiro Takehisa
Make-up: Nao Yoshida
Hair: Tomoko Sato
Casting: Junko Kaieda, Yusuke Morikawa
Post Production Company: Prodigious
Head of Post: Giulia Lamacchia
Post Producer: Alina Chaplygina
Offline Editor (Director’s cut): Takashi Tanaka
Off line Editor: Fabrizio Squeo
On line Editors: Samuele Schiavo, Franco Tonnarelli, Matteo Serafini, Alessandro Congiu
Compositing: Alessandro Congiu, Adolfo Navire
Motion Graphic Designer: Matteo Marzano
Video Game: Simon Kounovsky
UI Design: Kentaro Ohira, Gaku Ito
Graphic Artist:Keisuke Osaka
Color Grading: Cutters Studios Tokyo
Colour: Toshiki Kamei
Colour Assistant: Haruka Ariga
Sound Studio: Screenplay Srl
Executive Producer: Gianfranco Clerici
Producer: Eleonora Lorenzo
Music production: Sizzer
Music supervisor: Michael Bertoldini
Music producer: Seppl Kretz
Music Licensing: MassiveMusic
Original Song: Be My Baby by Ellie Greenwich, Jeff Barry and Phil Spector