Foreign Office
Mondelez consolida in Publicis Groupe e MediaMonks la Global Content Production
Dopo una gara internazionale Mondelez International ha affidato l'incarico per la creatività globale a Publicis e a Mediamonks .
Il gruppo guidato in Italia da Vittorio Bonori (nella foto in alto) si occuperà del businss in 32 mercato europei, tra i quali Italia, Germania, Uk e Francia mentre la società parte di S4 Capital di Martin Sorrell, seguirà la produzione di contenuti in Nord America, America Latina, Asia, Middle-East e Africa e si occuperà dell'infrastruttura tecnologica e dei website a livello globale.
“Following the selection of our media and creative agencies in 2018 and 2019, we are pleased to announce a new model for our global content production and management agencies,” ha dichiarato Mondelez Chief Marketing Officer Martin Renaud. “Our production partners will provide a simple and agile new solution that offers the best in terms of creativity, media capabilities and technology for our portfolio of global and local brands. We’re excited to be working with them and looking forward to their contribution in accelerating our growth.”
“We are delighted to not only be expanding our partnership with Mondelez International but also to be chosen as integral partners in their transformation to provide a fully connected customer experience,” ha sottolineato Fran Pessagno, Publicis Client Lead . “The model will draw on the strength of our connected capabilities across creative, media, and production at Publicis Groupe.”
Mondelez ha dichiarato alla stampa estera che la scelta di Publicis e MediaMonks fa parte di un'evoluzione dell'approccio di marketing che ha visto la company, negli lutimi anni, rivedere i modelli e le partnership legate a media, creatività e dati per attuare una trasformazione grazie a un approccio digital first basato su creatività ed efficacia.
Meghan Johnson, Agency Ecosystem Leader, Mondelēz International, ha dichiarato:“We have been nothing but impressed by the evolved capabilities agency partners are bringing to the table. The production model we have designed enables key strategic initiatives, while scaling rich taste appeal and delivering content fit for platform and purpose. For Mondelēz International, this is a new way of leveraging data and capabilities at scale, only realized through strong partnerships across our agency ecosystem.”