Foreign Office
NEWS DALL'ESTERO (Uk) - The Full Effect create miniature Glastonbury for Adobe party
Event and production company The Full Effect created a summer festival inside the ICC Excel London for the Adobe Summit EMEA party on 14th and 15th May.
The Full Effect took the key message of the conference,
'Reinvention', and designed and created a summer festival theme dubbed Summitfest.
Glastonbury hills were built inside the venue and large-scale lights were turned into giant sunflowers. The night culminated in a performance from Brit award-winners Rudimental.
Glastonbury hills were built inside the venue and large-scale lights were turned into giant sunflowers. The night culminated in a performance from Brit award-winners Rudimental.
The choice of music, organised by The Full Effect, linked in with one of the keynote speakers at the conference - Kurt Yaeger
, a former professional BMX rider turned actor, who appeared on the band’s Waiting All Night
video.
Hawthorns were responsible for the technical production of the conference and the evening entertainment. The equipment required for the conference had to be transported in by ten articulated lorries.
The Adobe Summit EMEA Party is often the highlight-networking event of the
two-day digital marketing conference
. Delegates from all over the world come together to meet market leaders who are driving innovation in digital marketing.
(eventmagazine.co.uk)