‘Better Together’, on air la nuova campagna global di Heineken per la Uefa Champions League 2019. Firma Publicis Italia

Heineken lancia la nuova campagna pubblicitaria per la Uefa Champions League, firmata da Publicis Italia.

Molte persone pensano che tutto quello che serve loro per godersi una partita è semplicemente uno schermo. Per questo molto spesso si finisce a guardare il match da soli.

Heineken pensa invece che l’essere in compagnia sia l’unica cosa che possa rendere migliore anche la più importante delle partite. Questa la visione di Heineken che vuole dimostrare come anche i migliori match siano più belli se si è in compagnia, come sottolinea anche il claim #BetterTogether.

HEINEKEN

- Sr. Director Global Heineken Brand: Gianluca Di Tondo

- Global Heineken Integrated Communication and Innovation Manager: Els Dijkhuizen

- Global Heineken Communication Manager: Ita Bassey

- Digital Manager Global Heineken Brand: Obabiyi Fagade

- Sponsorship Manager Global Heineken: Ben Blanco

ATL

PUBLICIS ITALY

- Global Chief Creative Officer Publicis WW: Bruno Bertelli 

- Chief Creative Officer Publicis Italy: Cristiana Boccassini 

- Global Executive Creative Director: Luissandro Del Gobbo

- Executive Creative Director: Luca Cinquepalmi 

- Executive Creative Director: Marco Venturelli

- Art Director: Giulia di Filippo

- Copywriter: Sara Rosset

- Head of Strategy: Bela Ziemann

- International Strategic Planner: James Moore 

- Senior Strategist: Stuart Williams

- Data Strategist: Ilko Petkov

- Head TV Production: Mariella Maiorano

- TV Producer: Michela Fiaschi

- Worldwide Account Director: David Pagnoni 

- International Client Service Director: Eleni Charakleia 

- International Client Service Director: Patricia Synephias

- Digital Account Director: Alexandra Stoica

- Account Supervisor: Barbara Ruscio Levi

- Account Supervisor: Codruta Arbore

- Account Executive: Lischa Steiper 

PRODUCTION

- Production Company: Iconoclast Paris

- Director: MEGAFORCE

- DOP: Matias Boucard

- Executive Producer: Charlotte Marmion

- Line Producer: Lucile Baruchel

- Production Designer: Arno Roth

- Costume Designer: Elise Bouquet and Reem Kuzayli

- Post Producer: John Meunier

- Editors: Nicolas Larrouquere

- Post Production Company: MPC

- Executive Producer: Dafydd Upsdell

- Sound Engineer: Raj Sehgal (Grand Central Recording Studio London)

DIGITAL

PUBLICIS ITALY

- Global Chief Creative Officer Publicis WW: Bruno Bertelli

- Chief Creative Officer Publicis Italy: Cristiana Boccassini

- Global Executive Creative Director: Luissandro Del Gobbo

- Executive Creative Director: Luca Cinquepalmi

- Executive Creative Director: Marco Venturelli

- Associate Creative Director: Gustavo Lacerda

- Digital Creative Director: Sandra Bold

- Associate Creative Director: Arthur Amorim

- Associate Creative Director: Dan Arango

- Junior Art Director: Alex Eftimie

- Junior Copywriter: Anton Kuerschner

- Head of Strategy: Bela Ziemann

- International Strategic Planner: James Moore

- Senior Strategist: Stuart Williams

- Data Strategist: Ilko Petkov

- Head TV Production: Mariella Maiorano

- Digital Video Producer: Sanam Bartoletti

- Worldwide Account Director: David Pagnoni

- International Client Service Director: Eleni Charakleia

- International Client Service Director: Patricia Synephias

- Digital Account Director: Alexandra Stoica

- Account Supervisor: Codruta Arbore

- Account Executive: Lischa Steiper

DIGITAL PRODUCTION

- Digital Production Company: Iconoclast Studio Paris

- Director: Jason Yan Francis

- DOP: Mélodie Preel

- Executive Producer: Manon Leurent

- Line Producer: Rémi Farkas

- Post producer: John Meunier

- Editor: Philippe Roch

- Post Production Company: MPC

- Executive producer - Dafydd Upsdell

- Post Production producer - Christopher Preston Barnes

- VFX supervisor- Fraser Cleland

- Colourist - Peter Oppersdorf