WPP lancia 'The Metaverse Foundry' con Hogarth

Anche Wpp ha deciso di investire nel Metaverso e attraverso Hogarth, la società del gruppo britannico specializzata nella produzione di contenuti creativi, ha lanciato The Metaverse Foundry, un team globale composto da oltre 700 creativi, producer, artisti visuali e sviluppatori di applicazioni di realtà virtuale che avranno il compito di realizzare per i clienti del Gruppo esperienze di marca nel metaverso, dal design alla messa a punto degli stessi.

Tra i clienti che hanno già affidato al Gruppo WPP progetti nel Metaverso ci sarebbero  Wendy's, Under Armour, Duracell, Pfizer, Pizza Hut e Bombay Sapphire.

Il Global Team collaborerà con altri player specializzati come  Subvrsiv, esperta in eventi virtuali ed esperienze immersive, ed Ars Thanea, lo studio di design, animazione e live action che si occupa di  effetti visivi.

Di seguito le dichiarazioni del management.

Richard Glasson, global CEO of Hogarth: “This is a very exciting time to be in the production and content creation business. We are living through extraordinary change, and our clients have whole new worlds to navigate and radically new ways to engage with their customers. At Hogarth we are perfectly positioned to launch our clients into these new channels and create incredible experiences for consumers globally.”

Mehta Mehta, global executive creative director of Hogarth: “The Metaverse Foundry is a limitless place where creative, production and innovation come together to bring to life your greatest ideas. A place for future-focused brands that want to build communities, and technologies that are designed to elevate e-commerce and customer experiences. In a nutshell, The Metaverse Foundry is built to take ideas to the next level at scale. The only limitation is going to be your imagination. You think it, we’ll make it happen.”

Mark Read, CEO of WPP: “Our clients are already seizing the opportunities to connect with their customers presented by the metaverse, and seeking partners who can bring experiences to life in the most creative and compelling ways. The Metaverse Foundry has unrivalled scale and expertise in building these experiences, and clearly differentiates Hogarth and WPP from our peers in this critical growth area for our industry.”