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LO STORYTELLING DI FILMGOOD: PEANUT BUTTER CHEERIOS HowToDad
Nel video di oggi del servizio di FILMGOOD sullo storytelling nell’audiovisual content, i cereali ufficiali dei papà.
PEANUT BUTTER CHEERIOS HowToDad
Regia di Michael Clowater (Radke Film Group, Toronto)
Per il lancio del nuovo prodotto della Cheerios, l’agenzia Tribal Worldwide Toronto ha creato una campagna che celebra il ruolo e il contributo dei padri nel crescere i propri figli. Un inno a ‘dadhood’ (leggi: ‘fatherhood’) in un filmato che ha il sapore di un piano sequenza ma senza il rigore di dover nascondere i tagli tra una scena all’altra.
La regia ultradinamica di Michael Clowater e una recitazione mozzafiato del protagonista rendono una performance non lontana da quella del personaggio di Dexter, senza però la sua parte ‘dark passenger’. Tutto questo rende giustizia a un copy straordinariamente ricco e consapevole. Il testo tocca tutti i bottoni giusti: un padre divertente, permissivo, astuto, autorevole, empatico, autoironico e persino colto (“I know. That is called a plot twist”).
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Guarda il video su http://www.adlab.tv.
DIALOGUE
“You awake?”
“Yeah! Of course, I’m awake! Is that a new mask? I love it! It’s really creepy. Yeah, good stuff! Hey! Let me introduce myself. My name is… And proud of it. And all dads should be. Why? You know why! Kids think we’re awesome. We get our hands messy. We tell hilarious jokes. Hey, we gotta get up, buddy. We never say no to dress up. We build the best forts. We work-work and we do homework. We lead by example. We blow their minds. I know! That is called a plot twist. Being awesome isn’t about breaking rules. It’s about making them. Hot stuff coming through. Wife and the coffee. And breakfast is for breakfast. Hey, Noam, give me a look here. Suggestion: That’s a boy! That’s a man! But it’s also for lunch, dinner and midnight snacks. Scraped knees aren’t booboos. They are badges of bravery on the playground. Hey, Victoria! That profile pic? Awesome! When you’re a dad, hugs can be bear hugs. But they can also be high-fives, kiss bombs and next-level handshakes. Kids! They’re our best friends. They’re our greatest fans. Buddy, you’ve been getting muscle mass. Nice! And they look to us like the same way we look at superheroes. Up! Because we’re taller. Now, dadhood isn’t always easy. When a rule is broken we’re the enforcement. Hey, Buddy, it’s garbage day. But when a heart is broken, we’re the reinforcement. And we wouldn’t have it any other way. Because being a dad is awesome. Just like new peanut butter cheerios are awesome. That’s why it’s the official cereal of dadhood. And this? This, my friends… This is how to dad!”
Richard Ronan.jpg)
FILMGOOD
rronan@filmgood.sm
Regia di Michael Clowater (Radke Film Group, Toronto)
Per il lancio del nuovo prodotto della Cheerios, l’agenzia Tribal Worldwide Toronto ha creato una campagna che celebra il ruolo e il contributo dei padri nel crescere i propri figli. Un inno a ‘dadhood’ (leggi: ‘fatherhood’) in un filmato che ha il sapore di un piano sequenza ma senza il rigore di dover nascondere i tagli tra una scena all’altra.
La regia ultradinamica di Michael Clowater e una recitazione mozzafiato del protagonista rendono una performance non lontana da quella del personaggio di Dexter, senza però la sua parte ‘dark passenger’. Tutto questo rende giustizia a un copy straordinariamente ricco e consapevole. Il testo tocca tutti i bottoni giusti: un padre divertente, permissivo, astuto, autorevole, empatico, autoironico e persino colto (“I know. That is called a plot twist”).
Guarda il video su http://www.adlab.tv.
DIALOGUE
“You awake?”
“Yeah! Of course, I’m awake! Is that a new mask? I love it! It’s really creepy. Yeah, good stuff! Hey! Let me introduce myself. My name is… And proud of it. And all dads should be. Why? You know why! Kids think we’re awesome. We get our hands messy. We tell hilarious jokes. Hey, we gotta get up, buddy. We never say no to dress up. We build the best forts. We work-work and we do homework. We lead by example. We blow their minds. I know! That is called a plot twist. Being awesome isn’t about breaking rules. It’s about making them. Hot stuff coming through. Wife and the coffee. And breakfast is for breakfast. Hey, Noam, give me a look here. Suggestion: That’s a boy! That’s a man! But it’s also for lunch, dinner and midnight snacks. Scraped knees aren’t booboos. They are badges of bravery on the playground. Hey, Victoria! That profile pic? Awesome! When you’re a dad, hugs can be bear hugs. But they can also be high-fives, kiss bombs and next-level handshakes. Kids! They’re our best friends. They’re our greatest fans. Buddy, you’ve been getting muscle mass. Nice! And they look to us like the same way we look at superheroes. Up! Because we’re taller. Now, dadhood isn’t always easy. When a rule is broken we’re the enforcement. Hey, Buddy, it’s garbage day. But when a heart is broken, we’re the reinforcement. And we wouldn’t have it any other way. Because being a dad is awesome. Just like new peanut butter cheerios are awesome. That’s why it’s the official cereal of dadhood. And this? This, my friends… This is how to dad!”
Richard Ronan
FILMGOOD
rronan@filmgood.sm