Advertising
LO STORYTELLING DI FILMGOOD: STELLA ARTOIS Perfectionists – The Last Road Trip
Nel video di oggi del servizio di FILMGOOD sullo storytelling nell’audiovisual content, l’imperfezione che rende perfetto un lavoro fatto a mano.
STELLA ARTOIS Perfectionists - The Last Road Trip
Animazione di Christian Borstlap
Il settanteseienne Roman Zoltowski è il protagonista del quarto episodio della campagna STELLA ARTOIS Perfectionists at the World’s Greatest Events, creata da Mother London.
The Last Road Trip è la testimonianza dell’incisore ufficiale di Wimbledon, che ogni anno ai primi giorni di luglio guida la sua MG del 1959 dalla Polonia fino a Londra, per incidere a mano i nomi dei vincitori sulle coppe del Wimbledon Tennis Championships.
Narrato con accattivante autoironia da Zoltowski stesso, ed accompagnato da una musica mitteleuropea, il filmato è un corto animato dal filmmaker ed illustratore olandese Christian Bortslap. Il contrasto tra la spontaneità, la disinvoltura della voce e l’attenzione al minimo particolare nell’animazione in bianco e nero è l’espressione figurata del lavoro di alta precisione che contraddistingue il mestiere dell’incisore."This is the attraction of hand-engraving. What is perfect about it is that it’s not perfect. It shows by its nature that it was engraved by a living human being".
.jpg)
Guarda il video su http://www.adlab.tv
ROMAN ZOLTOWSKI
“My name is Roman. I’m the Wimbledon Official Engraver, and have been since 1979. I live in Poland, and every year I have to travel 1500 kilometres to get there. Driving a long distance, there is a certain feeling of achievement and adventure. I flew once only. Being put into an aluminium tube and coming out the other end is not my scene. I was called out because of the tools, which were seen as offensive weapons. The tools I use are called gravers. They’re essentially miniature chisels, which cut away the material to produce the letters that I have to engrave. I did have an extremely dramatic situation once. The engine sort of started blowing up. It smoked terribly badly. And this went on all the way to Calais. Unfortunately then the fire alarms all went off. I was trying to pretend that I didn’t know what this was all about. But then In heard ‘Oh, yes, it’s that old car over there!’ This is the attraction of hand-engraving. What is perfect about it is that it’s not perfect. It shows by its nature that it was engraved by a living human being. It’s all getting a bit silly now. A 76-year-old man driving a 55-year-old car. Ridiculous! Maybe this will be my last year. People think of me as some kind of a perfectionist. Actually, I’m just a person who rushes in where angels fear to tread.”
Richard Ronan
FILMGOOD
rronan@filmgood.sm
Animazione di Christian Borstlap
Il settanteseienne Roman Zoltowski è il protagonista del quarto episodio della campagna STELLA ARTOIS Perfectionists at the World’s Greatest Events, creata da Mother London.
The Last Road Trip è la testimonianza dell’incisore ufficiale di Wimbledon, che ogni anno ai primi giorni di luglio guida la sua MG del 1959 dalla Polonia fino a Londra, per incidere a mano i nomi dei vincitori sulle coppe del Wimbledon Tennis Championships.
Narrato con accattivante autoironia da Zoltowski stesso, ed accompagnato da una musica mitteleuropea, il filmato è un corto animato dal filmmaker ed illustratore olandese Christian Bortslap. Il contrasto tra la spontaneità, la disinvoltura della voce e l’attenzione al minimo particolare nell’animazione in bianco e nero è l’espressione figurata del lavoro di alta precisione che contraddistingue il mestiere dell’incisore."This is the attraction of hand-engraving. What is perfect about it is that it’s not perfect. It shows by its nature that it was engraved by a living human being".
Guarda il video su http://www.adlab.tvROMAN ZOLTOWSKI
“My name is Roman. I’m the Wimbledon Official Engraver, and have been since 1979. I live in Poland, and every year I have to travel 1500 kilometres to get there. Driving a long distance, there is a certain feeling of achievement and adventure. I flew once only. Being put into an aluminium tube and coming out the other end is not my scene. I was called out because of the tools, which were seen as offensive weapons. The tools I use are called gravers. They’re essentially miniature chisels, which cut away the material to produce the letters that I have to engrave. I did have an extremely dramatic situation once. The engine sort of started blowing up. It smoked terribly badly. And this went on all the way to Calais. Unfortunately then the fire alarms all went off. I was trying to pretend that I didn’t know what this was all about. But then In heard ‘Oh, yes, it’s that old car over there!’ This is the attraction of hand-engraving. What is perfect about it is that it’s not perfect. It shows by its nature that it was engraved by a living human being. It’s all getting a bit silly now. A 76-year-old man driving a 55-year-old car. Ridiculous! Maybe this will be my last year. People think of me as some kind of a perfectionist. Actually, I’m just a person who rushes in where angels fear to tread.”
Richard Ronan
FILMGOOD
rronan@filmgood.sm