UPDATE:
Sorrell (S4 Capital): L’IA rivoluziona in modo strutturale il modello delle agenzie pubblicitarie. Budget e creatività saranno guidati dagli algoritmiCannes Lions riparte dall'autenticità. Phil Thomas: "Meno iscrizioni, ma lavori più veri. E l'AI diventerà presto la norma"Cannes Lions 2026. Bartoletti (Indiana Production): "Utilizziamo visioni e idee pre-AI pensando di risolvere nuovi problemi. È il sistema che deve cambiare. Servono fiducia, rapporti duraturi, gare eque e il coraggio di rinnovarsi”Cannes Lions 2026. Nessun progetto Italiano premiato in Film, Titanium, Sustainable Development Goals e Glass. I GP vanno a UK, Australia, Kenya e Brasile. Il Grand Prix for Good al VenezuelaCannes Lions 2026. Con 2 Grand Prix e 24 leoni LePub Milan è Agenzia dell'anno e, di conseguenza, Heineken Brand of the Year. Nessun'altra agenzia italiana va a podio. Gucci conquista 2 Leoni ma senza creatività Made in ItalyCannes Lions 2026. A LePub il titolo Agency of the Year grazie a 2 Grand Prix e 24 leoni. Bertelli: "La creatività deve tornare a creare desiderio. Le grandi campagne si costruiscono fidandosi delle agenzie"Al via a Roma le celebrazioni per ‘Vespa Roma 2026 – 80 years of an icon’Opel scende in spiaggia con Radio Deejay: il brand è sponsor ufficiale del tour estivo ‘Beach Like a Deejay 2026’Balocco rinnova la sponsorizzazione con la Granfondo ‘La Fausto Coppi Generali’adidas sbarca ai Mondiali di Calcio 2026 con il ‘Trionda Tour’, un hub mobile tra influencer marketing e content creation
Industry

LITHUANIA - New event for the Baltic region

Convene, launched by Vilnius Convention Bureau with the aim of accelerating the meetings industry business development in Lithuania and whole Baltic Sea Region, took place on 13 – 14 February 2013 at LITEXPO. The exhibition, which will be an annual two-day event, accommodated 120+ fully hosted senior buyers from whole Europe.
Aiming to accelerate the meetings industry business development in Lithuania and whole Baltic Sea Region, Vilnius Convention Bureau took the initiative to join regional forces and launched the first regional exhibition for meetings, events and incentives. It took place in Vilnius on 13 – 14 February 2013 at LITEXPO, the biggest and the most modern exhibition and congress centre in the Baltics and one of the main event's partners, Paul Kennedy MBE, was appointed as the event‘s strategic advisor.
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The exhibition, titled Convene, will be an annual two-day event and this year it accommodated 120+ fully hosted senior buyers from whole Europe. Up to 100 exhibitors including convention bureaux, hotels, conference centres, special venues, DMCs, PCOs, specialist suppliers from Lithuania and six other countries of the region (Latvia, Estonia, Poland, Finland, Sweden, Russia) showcased their meeting products and services. The event was also be supported by a major professional education programme and a series of high quality business networking events.

Jolanta Beniuliene, Director of Vilnius Convention Bureau said, “The global meetings industry business is changing. Regional cooperation has become increasingly important. We need to acknowledge that the Baltic Sea Region is still ‘undiscovered’ and has a lot to offer. Launching Convene, we gave the opportunity for international buyers to learn about the impressive range of meeting facilities on offer in this culturally rich and diverse region”.