UPDATE:
Sorrell (S4 Capital): L’IA rivoluziona in modo strutturale il modello delle agenzie pubblicitarie. Budget e creatività saranno guidati dagli algoritmiCannes Lions riparte dall'autenticità. Phil Thomas: "Meno iscrizioni, ma lavori più veri. E l'AI diventerà presto la norma"Cannes Lions 2026. Bartoletti (Indiana Production): "Utilizziamo visioni e idee pre-AI pensando di risolvere nuovi problemi. È il sistema che deve cambiare. Servono fiducia, rapporti duraturi, gare eque e il coraggio di rinnovarsi”Cannes Lions 2026. Nessun progetto Italiano premiato in Film, Titanium, Sustainable Development Goals e Glass. I GP vanno a UK, Australia, Kenya e Brasile. Il Grand Prix for Good al VenezuelaCannes Lions 2026. Con 2 Grand Prix e 24 leoni LePub Milan è Agenzia dell'anno e, di conseguenza, Heineken Brand of the Year. Nessun'altra agenzia italiana va a podio. Gucci conquista 2 Leoni ma senza creatività Made in ItalyCannes Lions 2026. A LePub il titolo Agency of the Year grazie a 2 Grand Prix e 24 leoni. Bertelli: "La creatività deve tornare a creare desiderio. Le grandi campagne si costruiscono fidandosi delle agenzie"Al via a Roma le celebrazioni per ‘Vespa Roma 2026 – 80 years of an icon’Opel scende in spiaggia con Radio Deejay: il brand è sponsor ufficiale del tour estivo ‘Beach Like a Deejay 2026’Balocco rinnova la sponsorizzazione con la Granfondo ‘La Fausto Coppi Generali’adidas sbarca ai Mondiali di Calcio 2026 con il ‘Trionda Tour’, un hub mobile tra influencer marketing e content creation
Industry

PORTUGAL - Alfandega is Europe's Best Congress Centre

http://www.eubeafestival.com/senza-categoria/portugal-alfandega-europes-best-congress-centre/
Porto’s Alfândega is officially the Best Conference Centre in Europe. The distinction, delivered last June 19th at the Portuguese Embassy in London, is by British magazine Business Destinations (BD), published in association with American Express.
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The interesting aspect about these awards is that the readers are the ones who choose the winners. The magazine states that, these days, and particularly with the advent of mobile platforms and social networks, it is very easy for a customer to express his dissatisfaction, but he rarely, if ever, tells anyone how satisfied he was with a service.

In its fifth edition, the Business Destinations Travel Awards claim to offer a rare opportunity to correct this imbalance. The challenge is, "Remember your last year of travel, think of a hotel that exceeded your expectations, an airline that flew beyond its simple duty, a city you promised yourself to revisit, and share them with us by voting."
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Gathered BD’s readers’ votes, the four finalists in each category were found. From there, a panel of judges composed of experts in business travel and editorial staff of Business Destinations, chose the winners.

The result was a victory for Porto’s Alfandega, as Best Meetings and Conference Centre in Europe, awarded based on parameters such as range and quality of services, value for money, online presence, sustainable practices, environmental awareness, customer support and ability to make good decisions quickly.

The magazine also highlights aspects such as accessibility, with the Francisco Sá Carneiro Airport just minutes away, a destination that is classified by UNESCO World Heritage Site, the hotel and gastronomic offer, cultural and historical heritage, the connection to Port wine and the coexistence of modern facilities in a historic building restored by Pritzker award winner architect Eduardo Souto de Moura.