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THE SHORTLISTS Daily: EXPEDIA Find Your Understanding
Regia di Eliot Rausch (Uber Content, Los Angeles)
Il 10 ottobre scorso, THE SHORTLISTS Daily ha pubblicato un breve cortometraggio di 3 minuti che ci ha colpito per la sua autenticità, sensibilità e nobiltà. Sponsorizzato da Expedia Travel, uno dei maggiori travel network al mondo, per la serie ‘Find Yours’ (‘Scoprite il vostro’) realizzata per mettere in evidenza l’aspetto umano ed emotivo del viaggio, il filmato è il racconto del percorso emotivo (e reale) compiuto da
Artie Goldstein per accettare il matrimonio di sua figlia Jill con un’altra donna, Nikki Weiss.
Creato dall’agenzia 180 L.A., il filmato sarà premiato al Ad Age Digital Conference a New York il 16 aprile come viral più toccante dell’anno. Ma il filmato ha ottenuto un riconoscimento più profondo. E’ stato determinante nel permettere a Nikki Weiss-Goldstein di adottare il proprio figlio Adler, nato il giorno del secondo anniversario del suo matrimonio con Jill.
Durante l’interrogatorio per il processo di adozione, necessario per una coppia che non gode dei diritti federali riconosciuti ai coniugi, Nikki e Jill hanno mostrato all’assistente sociale il filmato ‘Find Your Understanding’, uscito sul web una settimana prima. L'eco mediatico che il video ha prodotto in rete ha fatto sì che il 17 aprile Nikki potrà adottare Adler legalmente.
Da tempo Expedia appoggia i diritti dei LGBT (lesbian, gay, bisexual, transgender) ed è in prima linea nello stato di Washington, dove ha la sede, nella lotta per legislazione a favore del ‘marriage equality’.
Artie Goldstein è mancato il gennaio scorso.
Per l'importanza del contenuto trascriviamo il testo del Voice over del video:
We have a very special relationship. Some people don't understand, but we do. Jill was a very good baby. Just smiling and bubbling. She was just so cute, oh boy!
You always have great expectations for your children. My expectations of what Jill's life was going to be included a husband. So when Nikki came to ask permission to marry our little girl, that startled me. I told her, this is not the dream I had for my daughter. I didn't say yes, I didn't say no. Coming out to the wedding from back east, I had some real apprehensions about it. What's this going to look like? Two girls getting married. You have to make a decision.
Are you going to have a daughter that you are going to maintain a very wonderful relationship for the rest of your life? Or are you going to lose that child? This was a situation that I had to come to understand. Once we got out to California and we saw how happy they were, all that trepidation just seemed to go away.
That, you know, that was a big turning-point. Of course walking with Jill down the aisle, just looking at her, she was breathtakingly beautiful. Julie and I were just swelling with emotion. You come to terms with it and you say this is the very natural order of things in your life, and it's supposed to be this way.
'When Jill was born, there was a certain spark in her eye and a glow in her heart that quickly became very apparent to Julie and I. When she got older, all of a sudden that spark that I looked for in your eyes, in your heart, I didn't see. And it pained us greatly. And all of a sudden, bang! There's Nikki and that spark is back. And we are just so happy that we have our Jill back, and now we have Nikki. We love you both...' On the trip I came over all the hurdles in the world to get to where I feel I am today."
Richard Ronan, REPARTO CINEMA