Campagne

LO STORYTELLING DI FILMGOOD. Converse: dal crowdsourcing le sue Muse

CONVERSE Made By You 
Regia di We Are From LA (Iconoclast, Paris) 
  
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Con la creatività dell’agenzia Anomaly (New York), la nuova campagna Made By You per Converse è stata ispirata dalle migliaia di foto che sono condivise tutti i giorni dai fans dello sneaker iconico, il Chuck Taylor. 
  
Il spot, che celebra l’espressione della propria personalità in tutto il mondo, è stato realizzato a Londra, Los Angeles e Shanghai dalla coppia di registi francesi We Are From LA (Pierre Dupaquier e Clement Durou ), creatori del clip Happy di Pharrell Williams . 

Girato ed editato divinamente sulla musica electro-pop del deejay parigino SebastiAn , il film è un crowdsourced affresco di tatuatori in Cina, graffitari a Los Angeles, breakdancers a Londra e presenta giovani, vecchi, artisti, musicisti, attori e “eclectic energetic nerds” . 
  
VOICE OVER 
How would I describe me? 
In one sentence? 
I don’t know, man. 
Friends would call me a cackling hog-man. 
I can be quite lazy. 
He knows an illegal vandal, whatever guy. 
I love junk food. 
A secret? Hmmm! 
Well, I’ve had love-handles since I was a baby. 
I have a speech impediment. 
I studied at a nunnery. 
I did have a secret for a long time. On my 26 th birthday, my cousin came to the table, and basically outed me. It was the best thing It was the best thing she could have done. 
I get along without you very well. 
I was defeated as a kid. I was told that I was never going to be anything in life. That I wasn’t valuable enough, you know! Everybody is valuable. 
Some people give up. Some people fight. I choose to fight. 
My name’s Terry, not John. And I don’t want to be a John. 
I am an eclectic energetic nerd. 
That’s who I am. 
That’s me. 
Das ist was ich bin. (That is what I am.) 
Everyone just has to be themselves, man. And that’s it! 
  
  
Richard Ronan
FILMGOOD

rronan@filmgood.sm