UPDATE:
LEGO Italia si affida a Caffeina e debutta a Milano con "LEGO Stadium", esperienza immersica con Alessandro Del PieroLinkontro 2026. Donelli (Expert): "Da inizio anno abbiamo scelto Ogilvy. Al centro della comunicazione il valore del retail fisico e la vicinanza al consumatore. Investimenti adv stabili e focus su digital, social e tv"Linkontro 2026. Liz Buchanan (NIQ): “L’AI ridisegna il commercio. Il potere decisionale si sta spostando. Chi controllerà gli agenti controllerà lo scaffale”. La crisi del retail tradizionale e il nuovo equilibrio tra AI, rivenditori e consumatoriLinkontro 2026. In un contesto di bassa fedeltà, ogni visita è un momento competitivo: a vincere sono precisione assortimentale e rilevanza. Frasio: "Più collaborazione tra industria e distribuzione basata su dati e condivisione di insight e obiettivi"Linkontro 2026. Serena Zilio (Euronics): "Un 2026 all'insegna di loyaly, dialogo con i clienti, retail media, eventi esperienziali, omnicanalità con maggior attenzione a CTV e digital audio. Il budget cresce a doppia cifraLinkontro 2026. Mastrolia (NewPrinces Group): "Quest'anno focus sulla brand communication e investimenti in crescita per sostenere il ritorno in adv di Plasmon, acquisizione strategica. On air Crostino Dorato e Gran Fetta Delverde"MediaWorld punta su retail media e AI. Al via la campagna globale e una promozione dedicata ai Mondiali di Calcio. Sodano: “Il nostro media mix si è evoluto verso integrazione e canali digitali. A luglio un importante progetto di comunicazione”Linkontro 2026. Betti (Conapi - Mielizia): "Nuovo approccio adv e payoff con LDB Advertising, più digital, contenuti con creator ed eventi per posizionare il miele come alimento trasversale, cool, alleato per lo sport e legato a una filiera di valore"Deloitte entra nel team Luna Rossa come Official Sponsor per l’America’s Cup 2027Samsung e Focus Junior danno vita a "Connessi ai sentimenti" per l'educazione emotiva e digitale nelle scuole
Industry

Events industry: a round table to define new rules for better events and brand experience

The EuBEA Awards Ceremony, that will take place on November 26th in Milan, will be the chance for agencies, companies and suppliers to meet and discuss the challenges in the industry and propose new paths for the future.
On November 26th in Milan, during the BEA Expo Festival ("Leonardo Da Vinci" National Museum of Science and Technology) the most important players in the European events industry will meet to discuss the past and the future of the creative trends in this market that keeps evolving.
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At 1.30 pm, companies and agencies will be on stage discussing the topic: Defining new rules for better events and brand experience. Agencies and clients talk about creativity, technology and new media.

Confirmed guests on stage:
Carlo Hermes – Consultant, eni (Italy)
Michael Müller – Campaign Manager Corporate Marketing, Samsung (Germany)
Paolo Teoducci – Events Manager, Telecom (Italy)
Javier Sánchez García – Events Manager, Acciona, Producciones y Diseño (Spain)
Kevin Jackson – Vice President Sales and Marketing, G.P. Johnson (UK)

They will debate about how the industry has changed in these years and what the agencies can do to meet companies’ requests for events more and more international. During the round table, another important topic will be the use of technology in order to create more engaging and spectacular events with the aid of the ultimate devices.
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In the afternoon, starting at 4.00 pm the European Best Event Awards will take place. At the ceremony, the Best European Event will receive the Golden Elephant Award, and the other prizes will be collected: 19 awards by category, 4 awards for technical excellencies and 10 special awards. Nevertheless, the Ceremony will not only be a celebrating show; as the videos of the first-ranked agencies and clients will be broadcasted, it will also be a unique opportunity to benchmark, learn and enjoy the best and most innovative events held by European agencies and international companies.

Discover the full program for the two-day activities related to the world of events available online on the webpage of trade show.

The participation is free of charge upon registration here.

To register to the BEA Expo Festival and be updated on the agenda, please, visit the website: http://www.beaexpofestival.com/.

For more information:

ADC Group
ilaria.granato@adcgroup.it / +39 02 49766311